Senior Manager, Demand Generation

Arketa•New York City, NY

14d•$140,000 - $180,000

About The Position

Arketa is building the operating system for modern fitness and wellness. Our mission is to make wellness more accessible by empowering studios and wellness entrepreneurs to grow beyond in-person classes. We provide a powerful, all-in-one platform to manage and scale hybrid wellness businesses—whether online, in-person, or both. With Arketa, users can easily manage schedules, accept bookings and payments, build on-demand video libraries, host retreats, and run marketing campaigns via text and email. We also offer fully branded apps and websites, so studios can deliver a seamless, professional experience across every customer touchpoint. We’ve raised $15M in Series A funding and are growing quickly. It’s a unique moment to join us—we’re building a category-defining company in a fast-moving space, and we’re looking for teammates who are excited to help shape the future of wellness. The Role: We are seeking a Senior Manager, Demand Generation with deep expertise in event-driven growth, including virtual events, webinars, field events, trade shows, customer events, and sponsorship strategy. This leader will own the development and execution of Arketa’s demand generation engine, with a heavy focus on leveraging events as a primary pipeline and revenue driver. This role blends creativity, strategy, and operational excellence. You will build full-funnel integrated campaigns, partner closely with Sales and RevOps, and experiment your way into repeatable, scalable programs that significantly grow qualified pipeline.

Requirements

5–8+ years of B2B demand generation experience, with strong specialization in events as a core growth lever.
Proven track record of generating qualified pipeline through webinars, field events, user events, and conference sponsorships.
Experience owning campaign strategy, execution, reporting, and optimization end-to-end.
Strong project management and operational skills with the ability to run multiple programs simultaneously.
Familiarity with event platforms, marketing automation tools (HubSpot preferred), analytics tools, and CRM systems (Salesforce).
Highly collaborative, data-driven, and comfortable working in a fast-paced startup environment.
Excellent communication skills and ability to craft compelling narratives and event content.

Responsibilities

Event-Led Demand Generation Own Arketa’s event strategy end-to-end, including webinars, partner events, workshops, industry conferences, customer events, and virtual experiences.
Build quarterly event calendars aligned to pipeline goals, product launches, and persona needs.
Manage all logistics, promotion, content development, follow-up, and ROI analysis for events.
Evaluate and manage event sponsorships, speaking opportunities, and booth strategy for relevant trade shows.
Pipeline & Campaign Management Develop integrated campaigns across email, paid media, content marketing, and events that drive MQL/SQL volume and revenue impact.
Own and optimize the funnel from lead acquisition to meeting creation, partnering with RevOps and Sales.
Build segmentation and nurture journeys that drive conversion and accelerate deal velocity.
Analyze campaign performance, forecast pipeline contribution, and optimize for ROI and efficiency.
Cross-Functional Leadership Partner with Sales to align on ICP, outreach strategy, lead quality, and post-event follow-up.
Collaborate with Product Marketing to ensure messaging clarity across all event and demand channels.
Work with RevOps to implement tracking, attribution, scoring, and reporting frameworks.
Manage external vendors, event partners, and contractors when needed.