Senior Manager, Demand Generation (IC)

Eon Health

23d•Remote

About The Position

Eon is hiring a Senior Manager, Demand Generation to directly own and execute demand programs that drive qualified meetings and accelerate pipeline progression. This is a hands-on individual contributor role for a proven demand operator with deep experience in B2B enterprise technology and a strong understanding of complex sales motions. This role is responsible for building, launching, and optimizing SDR cadences, nurture programs, and sales-motion–aligned campaigns that open conversations, advance opportunities, and support expansion. Success is measured by pipeline contribution, opportunity progression, and sales velocity—not activity volume or vanity metrics. The role operates with high autonomy and accountability and partners closely with Sales, Product Marketing, Revenue Operations, and GTM Engineering.

Requirements

8–12+ years of experience in Demand Generation, Revenue Marketing, or Growth Marketing
Deep experience in B2B enterprise technology and complex, multi-stakeholder buying processes
Demonstrated history of hands-on execution of demand programs that created or influenced pipeline
Strong familiarity with long, complex sales cycles
Deep operational experience with: Salesforce (pipeline analysis, stage progression, reporting), Salesloft (cadence design, testing, optimization), HubSpot (nurture programs, automation, campaign execution)
Experience partnering closely with: SDR teams, Enterprise sales teams, Revenue Operations and GTM Engineering
Ability to operate with urgency, rigor, and accountability in a fast-paced environment

Nice To Haves

Experience in healthcare technology or selling into health systems
Experience supporting strategic account and expansion sales motions
Background in lean, high-growth organizations with high individual ownership

Responsibilities

Own execution of demand programs that contribute to: Marketing-sourced pipeline, SDR-influenced pipeline
Build campaigns aligned to: Target accounts and buyer personas, Sales priorities and quarterly pipeline goals, Clear downstream actions (meetings, opportunity advancement, expansion)
Personally design, launch, and optimize: SDR cadences in Salesloft, Drip and nurture programs in HubSpot
Translate product marketing and thought leadership into: Practical outreach sequences, Clear SDR talk tracks, Timely follow-up paths for events and webinars
Continuously test and refine messaging, timing, and channel mix to accelerate sales momentum
Develop and execute campaigns explicitly designed to support: Net-new logo acquisition, Strategic account penetration, Deal acceleration, Expansion
Partner closely with Sales to understand buyer needs, objections, and decision points
Align campaigns to opportunity stages and seller actions with clear measures of pipeline impact
Execute demand programs tied to: Events and conferences, Webinars and virtual programs, Thought leadership and content releases
Partner with Events and Creative teams to ensure campaigns are designed to generate meetings and support opportunity progression
Ensure consistent, high-quality follow-up for all campaign- and event-driven leads
Partner with Revenue Operations and GTM Engineering to: Analyze opportunity progression and stage velocity in Salesforce, Monitor time-to-next-step and pipeline momentum across sales stages
Ensure strong alignment between Marketing, SDRs, and Sales
Use insights to refine targeting, messaging, SDR cadences, and campaign sequencing
Rapidly design, launch, measure, and iterate demand programs using clear hypotheses and defined success metrics
Apply learnings quickly to improve pipeline momentum and sales effectiveness
Balance speed with rigor to ensure programs are efficient, credible, and impactful