Senior Manager, Demand Generation

Chegg Inc.

11d

About The Position

We’re hiring a Senior Manager, Demand Generation to own the programs and systems that drive pipeline for our sales team. You’ll set the strategy, run the channels, and build repeatable playbooks — with accountability for real results. This is a senior IC role with autonomy, clear priorities, and cross-functional support, where execution and impact matter above all else.

Requirements

• 5–8+ years of B2B demand generation or growth experience with direct ownership of pipeline- or revenue-driving programs.
• Hands-on expertise in paid channels, lifecycle marketing, and multi-touch funnel optimization.
• Proven ability to turn scattered efforts into structured, repeatable, scalable systems and playbooks.
• Comfortable interpreting data, making decisions quickly, and acting with urgency.
• Experience driving alignment and influence across Sales and GTM teams.
• Decisive, results-focused mindset: you prioritize impact, experiment fast, and scale what works.

Responsibilities

• Lead end-to-end demand generation with full accountability — choose channels, allocate resources, and execute rapidly to generate measurable pipeline impact.
• Run and optimize multi-channel programs — paid, lifecycle (email & automation), content amplification, and events — focused on impact and conversion.
• Build repeatable, scalable playbooks and processes that turn experiments and campaigns into predictable pipeline growth.
• Use data to act fast, interpret trends and prioritize initiatives that move the needle.
• Maximize funnel performance, working closely with Sales and Product Marketing to tighten handoffs, improve lead quality, and accelerate conversions.
• Lead rapid experimentation, testing new channels, messages, and tactics, and scaling what delivers consistent results.
• Drive quarterly channel planning and forecasting, making resource and investment decisions grounded in measurable outcomes.
• Expand capacity strategically, sourcing and managing contractors or vendors as needed to maintain speed and quality.
• Own channel ROI and performance, making clear, data-backed decisions on where to double down or pivot.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees