Senior Manager, Demand Generation (Remote)

ezCater • Boston, MA

3d • $148,000 - $209,000 • Remote

About The Position

ezCater is the leading food for work technology company in the US, connecting anyone who needs food for their workplace to over 100,000 restaurants nationwide. For workplaces, ezCater provides flexible and scalable solutions for everything from recurring employee meals to one-off meetings, all backed by 24/7 customer service with real humans. ezCater also enables companies to manage their food spend in a single, customizable platform. For restaurant partners, ezCater helps them grow their business by bringing them more orders and new high-value customers. We're backed by top investors including Insight, Iconiq, Lightspeed, GIC, SoftBank, and Quadrille. The Senior Manager, Demand Generation is a strategic, data-driven and hands-on marketer who will lead our efforts in finding and acquiring new restaurant brands and locations for the ezCater Marketplace. This role will sit in our Supply Marketing team and be instrumental in designing, executing, and optimizing integrated marketing programs that engage restaurant brands and drive measurable impact. The ideal candidate has a deep understanding of B2B targeting and acquisition strategies, marketing automation, and full-funnel campaign execution. You will work closely with sales, product marketing, content marketing, marketing operations and sales operations to build scalable acquisition and expansion processes that deliver high-quality leads, accelerate sales wins, and create the best possible network for our demand side customers.

Requirements

• 8+ years of experience in marketing, with success building and scaling B2B marketing programs.
• Proven track record of driving measurable qualified lead volume and pipeline
• Strong leadership experience, including managing people and cross-functional initiatives
• Analytical mindset with the ability to turn data into actionable insights
• Excellent communication, project management, and stakeholder collaboration skills
• A “figure it out” mentality that drives you to take ownership in the face of ambiguity. You’re not afraid to fail and do better the next time.

Nice To Haves

• Experience with Hubspot and Salesforce and marketing to the restaurant industry is a plus.

Responsibilities

• Develop and own the demand generation strategy to drive inbound SMB leads (independent restaurants and franchisees) and win and expand top restaurant brands
• Plan and execute multi-channel acquisition campaigns including paid media, content syndication, SEO, and webinars
• Build decision maker targeting lists and collaborative go-to-market strategies to support outbound sales efforts
• Analyze campaign performance, pipeline contribution, and ROI to inform future planning and optimize spend
• Partner with marketing and sales operations to improve data quality and support CRM migration
• Manage marketing automation, CRM integration and marketing-enabled sales sequences to drive more effective and measurable sales outcomes
• Partner with product marketing to ensure campaigns align with ICP and persona messaging, product launches, and go-to-market priorities
• Own the demand generation calendar and pipeline forecasts, communicating progress and insights to key stakeholders
• Partner with our content and creative teams to create messaging that attracts and converts buyers across the acquisition funnel, using lead nurture strategies to serve content to the right audience at the right time

Benefits

• Market competitive salary, stock options that you’ll help make worth a lot, 12 paid holidays, flexible PTO, 401K with ezCater match, health/dental/FSA, long-term disability insurance, mental health and family planning resources, remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office, a tremendous amount of responsibility and autonomy, wicked awesome co-workers, Relish (and many more goodies) when you’re in our office, and knowing that you helped transform the food for work space.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees