Senior Manager, DCS Protein & Functional Snacking
About The Position
The Senior Manager, Demand Creation Strategy (DCS) – Protein & Functional Snacking is responsible for driving strategic growth initiatives and activation plans across high-growth snacking platforms. This role partners with cross-functional teams to develop and execute demand creation strategies that integrate consumer insights, category trends, and brand objectives. The position manages portfolio planning, innovation alignment, and go-to-market strategies to deliver profitable growth and strengthen category leadership. Success requires strong analytical skills, strategic thinking, and the ability to influence across multiple stakeholders in a dynamic environment.
Requirements
- Strategic & Analytical Thinking
- Ability to synthesize data from multiple sources and translate insights into actionable strategies.
- Skilled in financial modeling and scenario planning.
- Category & Consumer Expertise
- Deep understanding of snacking trends, consumer behavior, and category dynamics.
- Ability to leverage insights to identify whitespace opportunities.
- Project Management Excellence
- Strong organizational skills to manage multiple initiatives simultaneously.
- Proficiency in stage-gate processes and cross-functional coordination.
- Collaboration & Influence
- Effective communicator with proven ability to build relationships and influence across functions and levels.
- Agility & Problem-Solving
- Comfortable navigating ambiguity and adapting to changing priorities.
- Ability to troubleshoot challenges and maintain momentum on projects.
- Education: Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
- Experience: 7–10 years in marketing, strategy, or category management within CPG, with experience in demand creation or portfolio strategy.
- Proven success in managing complex projects and influencing cross-functional teams.
Responsibilities
- Develop and Execute Demand Creation Strategies
- Lead the creation of integrated strategies for Protein and Functional Snacking categories, ensuring alignment with business objectives and consumer trends.
- Translate insights into actionable plans that drive incremental growth.
- Portfolio & Innovation Alignment
- Partner with Brand Marketing and R&D to prioritize innovation and renovation initiatives.
- Ensure pipeline projects align with category strategy and deliver against financial and consumer KPIs.
- Go-to-Market Planning & Activation
- Own the development of activation plans for new product launches and seasonal programs.
- Collaborate with Sales, Shopper Marketing, and Commercial teams to ensure flawless execution across channels.
- Performance Analysis & Optimization
- Monitor category performance metrics, including share, velocity, and profitability.
- Deliver insights and recommendations to optimize strategies and inform future planning.
- Cross-Functional Leadership
- Serve as a key liaison between Marketing, Sales, Finance, and Supply Chain to ensure alignment on priorities and resource allocation.
- Influence stakeholders to accelerate decision-making and drive results.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
