Associate Brand Manager, Innovation Functional Snacking
About The Position
The Associate Brand Manager, Innovation – Functional Snacking is responsible for supporting the development and commercialization of new products within the functional snacking portfolio. This role partners with cross-functional teams to manage projects through the innovation stage-gate process, ensuring alignment with consumer insights, brand strategy, and financial objectives. The ABM will lead day-to-day execution of innovation initiatives, monitor post-launch performance, and identify opportunities to optimize growth. Success requires strong analytical skills, creativity, and the ability to influence across multiple stakeholders in a fast-paced environment.
Requirements
- Strategic & Analytical ThinkingAbility to interpret data, identify trends, and translate insights into actionable strategies. Skilled in financial modeling and performance analysis.
- Project Management ExcellenceStrong organizational skills to manage multiple projects simultaneously. Proficiency in stage-gate processes and cross-functional coordination.
- Consumer-Centric MindsetDeep understanding of consumer behavior and ability to integrate insights into product development and marketing strategies.
- Collaboration & CommunicationEffective communicator with the ability to influence and build relationships across Marketing, R&D, Sales, and external agencies.
- Agility & Problem-SolvingComfortable navigating ambiguity and adapting to changing priorities. Ability to troubleshoot challenges and maintain momentum on projects.
- Education: Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
- Experience: 2–4 years in brand management or marketing, preferably in CPG. Experience with innovation projects, syndicated data (IRI, Nielsen), and cross-functional collaboration strongly preferred.
Responsibilities
- Innovation Project ManagementManage innovation and renovation projects from concept through commercialization using the stage-gate process. Coordinate timelines, deliverables, and cross-functional alignment to ensure on-time, in-full launches.
- Consumer Insights & Market AnalysisLeverage syndicated data and consumer research to identify trends, unmet needs, and whitespace opportunities. Translate insights into actionable product concepts and business cases.
- Business Case DevelopmentBuild financial models and size-of-prize projections to support innovation proposals. Present recommendations to leadership and secure alignment for pipeline priorities.
- Go-to-Market PlanningDevelop launch kits, sell-in materials, and retailer presentations in partnership with Sales and Shopper Marketing. Ensure packaging design and messaging align with brand positioning and regulatory requirements.
- Post-Launch Performance TrackingMonitor KPIs such as ACV, velocity, and share performance. Conduct post-launch reviews and recommend actions to optimize results and inform future innovation strategies.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
