Senior Manager, Customer Strategy & Planning

Bonduelle Group Americas•Philadelphia, PA

38d•Hybrid

About The Position

We are seeking a dynamic and strategic leader to join our organization as Senior Manager of Customer Strategy & Planning. In this highly visible role, you will lead the end-to-end sales planning and commercial strategy process across select classes of trade—bridging national brand strategy with customer-level execution to deliver profitable, sustainable portfolio growth. You will serve as the connective tissue for your customers between Field Sales, Brand Marketing, Category Strategy, Finance, Demand Planning, and Omnichannel Activation. This is a critical role that shapes how our brands win with retailers and consumers alike, driving both total portfolio performance and individual customer success.

Requirements

8+ years progressive experience in Sales Strategy, Customer Development, Trade Marketing, or Revenue Growth Management within a leading CPG company; food industry experience preferred.
Proven track record of leading sales planning cycles, customer strategy, and commercial execution across multiple classes of trade.
Strong financial acumen with expertise in forecasting, trade investment, and revenue management.
Exceptional cross-functional leadership skills with ability to influence senior stakeholders across sales, marketing, category, and finance.
Demonstrated success in team leadership and talent development.
Strong Excel and Powerpoint storytelling skills.
Bachelor’s degree required; MBA preferred.

Responsibilities

Lead the annual and long-range sales planning process across select classes of trade (Grocery, Mass, Club, Dollar, Convenience, eCommerce).
Support holistic customer strategy and planning including customer segmentation, joint business planning and Distribution, Shelving, Merchandising and Pricing (DSMP) strategy.
Build best-in-class sales planning materials that align with brand priorities, customer needs, and field sales execution.
Develop insights-led customer strategies for mutual growth.
Critical partner in S&OP planning process and accountable for accurate forecast
Partner with Revenue Growth Management (RGM) to optimize trade investment, pricing architecture, pack strategies, and promotional effectiveness.
Translate brand portfolio and category strategies into customer-specific activation plans that maximize ROI.
Ensure forecasting rigor and accountability for delivering profitable volume growth.
Act as the bridge between Marketing, Category Strategy, RGM, Sales, and Omnichannel teams, ensuring seamless integration of brand plans into customer strategies.
Drive total business performance accountability across volume, revenue, and profit metrics.