Senior Manager - Customer Marketing

CSL

1d • $150,000 - $185,000

About The Position

Join a high growth team shaping the future of influenza prevention Our North America organization is expanding rapidly, and we’re looking for bold, customer-obsessed marketing leaders to help accelerate our growth. If you thrive in fastmoving environments, love turning insight into action, and want to make a measurable impact on public health, this is an opportunity to do the most meaningful work of your career. At CSL Seqirus—one of the world's largest influenza vaccine providers—we’re on a mission to lessen the burden of influenza worldwide. Every year, our vaccines help protect millions of people, and we’re committed to innovating repeatedly as the healthcare landscape evolves. As a Senior Manager of Customer Marketing, you will play a pivotal role in driving our U.S. growth strategy. You’ll support translating deep customer insights into targeted strategies and activate high value tactics across key segments including hospital systems, pediatric healthcare providers, and retail/wholesale distributors. You’ll also partner closely with customer segment leads and cross functional stakeholders to champion the customer’s voice and unlock new opportunities for adoption, engagement, and impact. What the Customer Marketing Team Does The Customer Marketing team is the engine that ensures we truly understand, reach, and influence the customers who matter most. The team: Understands customer needs, behaviors, and motivations across key segments—including hospital systems, pediatric providers, retail pharmacies, and distributors—allowing CSL Seqirus to deliver strategies tailored to each audience. Develops targeted value propositions and messaging that address the distinct needs, behaviors, and motivations of targeted customer segments. Partners closely with cross functional teams—Sales, Access & Reimbursement, Medical, Legal, Policy, and Regulatory—to ensure the customer perspective is reflected in every decision and every touchpoint. Activates and optimizes customer engagement tactics that translate strategy into real-world execution and measurable business impact. Defines KPIs and analyzes performance, using insight-driven recommendations to improve campaigns and guide senior stakeholders. In short, the Customer Marketing team serves as the advocate, strategist, and connector between customer insights and commercial success.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field
• 5+ years of experience in pharmaceutical marketing, commercial strategy, or customer insights
• Experience with key CSL Seqirus customer segments and data driven marketing
• Strong understanding of the vaccine commercialization environment
• Proven ability to lead cross functional initiatives within a highly regulated industry
• A strategic thinker with strong analytical skills
• A compelling communicator who can influence without authority
• A customer advocate who brings curiosity and a growth mindset
• Detail oriented, agile, and energized by fast paced environments
• Driven to make a real-world impact through your work

Nice To Haves

• Sales experience is a plus but not required

Responsibilities

• Collaborate with segment leads to develop customer-specific marketing tactics that align with brand and business objectives.
• Create targeted messaging for field sales teams to provide customers with relevant information year-round, supporting the planning and execution of immunization campaigns.
• Provide field teams with tools, training, and customized resources that help customers manage their annual immunization campaigns.
• Lead a team of field sales champions to gather feedback on sales execution and enhance field sales tools.
• Act as the marketing lead for managing CSLS Seqirus’ e-commerce platform, flu360.com.
• Develop Group Purchasing Organization (GPO) and Physician Buying Group (PBG) communication plans
• Coordinate with policy teams to implement tactics in collaboration with advocacy groups and professional medical associations that impact key customer segments.

Benefits

• At CSL Seqirus, you’ll find more than a job—you’ll find purpose. We offer opportunities for learning, growth, and global career advancement. You’ll work with passionate colleagues on high impact challenges, in a culture that values innovation, collaboration, and meaningful impact.
• For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.
• At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees