Senior Customer Marketing Specialist

Lytx, Inc.•San Diego, CA

1d•$92,000 - $116,000

About The Position

As a Senior Customer Marketing Specialist at Lytx, you will play a critical role in driving customer growth and retention. You are a strategic, results-driven marketer who develops and executes omnichannel campaigns that engage customers throughout their lifecycle. By building strong partnerships across internal teams and with our customers, you will help deepen relationships and deliver measurable impact on loyalty, retention, and revenue. The ideal candidate is a tech-savvy, data-driven marketer with a passion for collaboration, a bias for action, and a proven ability to thrive in a fast-paced, dynamic environment.

Requirements

5+ years of B2B marketing experience; SaaS experience strongly preferred.
Minimum of 2 years in customer marketing or lifecycle marketing roles.
Proven success in building and executing marketing strategies that drive cross-functional alignment and measurable outcomes.
Hands-on experience designing programs to support customer retention, product adoption, and account expansion.
Strong analytical skills with a data-driven approach to optimizing campaign performance.
Exceptional organizational and project management abilities with keen attention to detail.
Excellent collaboration and communication skills across teams and stakeholders.
Proficiency with marketing technologies such as 6sense, Marketo, and Salesforce.
Solid understanding of ABM practices and customer growth strategies, with a passion for staying ahead of marketing trends.

Responsibilities

Develop a deep understanding of customer goals, industry dynamics, and business objectives to identify marketing opportunities aligned with Lytx’s strategy.
Design and execute customer marketing plans that support the customer lifecycle, including expansion, upsell, cross-sell, product adoption, and retention.
Create impactful, multi-format content that informs and engages customers.
Partner cross-functionally with sales, customer success, product, and marketing subject matter experts to develop impactful campaigns.
Deliver personalized, multi-channel campaigns using email, digital, direct mail, enablement tools, and other tactics to drive customer engagement and growth.
Monitor campaign performance, analyze results, and optimize efforts to improve ROI and meet key business goals.
Contribute to a culture of continuous improvement through experimentation, feedback, and iteration.
Perform other related duties as assigned.