Senior Manager, Customer Acquisitions
About The Position
At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? Job Summary: The Senior Manager, Customer Acquisition will be responsible for developing, executing and tracking new user acquisition strategies and investment to drive user growth. This high-visibility role demands a highly data-driven and analytical approach, with a deep understanding of new user acquisition economics. The ideal candidate will have a proven track record in customer acquisition, CAC:LTV optimization, managing a large-budget and working cross-functionally. Note: this role does not manage paid media channels, it owns the economic performance of all new-user incentives.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
- 5+ years of experience in customer acquisition or growth marketing, ideally with hands-on experience managing the new user offer and/or referral program.
- Demonstrable experience in managing & optimizing a large budget, balancing volume with user quality.
- Experience in owning acquisition investment performance, with a deep grasp on new user investment best practices (core KPIs, ROI metrics, efficiency measures, etc.)
- Demonstrated success in scaling user bases effectively & efficiently.
- Very strong numerical and analytical skills, plus experience with analytics tools.
- Excellent communication, collaboration, and relationship-building skills.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Passion for sports and a deep understanding of sports fans’ motivations and behaviors.
Responsibilities
- Own customer acquisition planning and investment, having full ownership of the new member offer and referral program, aligning with the company’s growth objectives.
- Manage the multi-million dollar monthly new user incentive budget, working closely with Finance and other leaders of investment channels to ensure full alignment.
- Own reporting and performance tracking across core new user KPIs including but not limited to Conversion, CAC, LTV & Payback.
- Present, deliver insights and engage with senior and executive leadership; translating insights into repeatable playbooks.
- Maintain a clear line of sight on competitor activity and acquisition best practices.
- Develop strong relationships with cross-functional teams, including but not limited to Media, Analytics, Retention, Finance, Commercial and Product.
- Cultivate and maintain a performance-driven test & learn mindset, constantly demonstrably iterating and improving our approach.
- Ensure all promotions meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment.
Benefits
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
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What This Job Offers
Job Type
Full-time
Career Level
Senior
