Senior Manager, Currency & Audience Analytics
About The Position
NBCUniversal is seeking a Senior Manager, Currency & Audience Analytics to join our Ad Sales Insights & Measurement team. This role will focus on driving campaign performance through planning and measurement across currency streams, optimizing media plans across platforms, and ensuring accurate currency reporting of NBCU’s premium portfolio. The ideal candidate will have strong experience in media planning and posting, deep analytical skills, and familiarity with industry-leading currency providers. As part of NBCUniversal’s One Platform advertising technology stack, you will leverage advanced advertising solutions and data-driven insights to deliver impactful results for clients. This position requires a proactive, detail-oriented individual who thrives in a fast-paced environment and can collaborate across multiple internal teams and external partners.
Requirements
- Bachelor’s degree or equivalent experience.
- Minimum 5+ years of professional experience in media planning, posting, analytics, or related fields.
- Strong understanding of media math and campaign management across TV and digital platforms.
- Solid understanding of the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes
- Strong established familiarity with currency providers and measurement systems (Nielsen, VideoAmp, Freewheel strongly preferred).
- Proficiency in Excel and data visualization tools; experience with BI platforms a plus.
Nice To Haves
- Solid understanding of the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes
- Strong analytical and problem-solving skills with attention to detail.
- Ability to take ownership of open-ended problems and drive them to completion
- Customer service orientation (internal and external customers)
- Outstanding project management and time management skills; comfortable working under tight deadlines
- Excellent communication and interpersonal skills; ability to present complex data clearly.
- TV and/or digital campaign management experience
- Familiarity with traditional TV measurement (Nielsen) and digital media math
- Self-motivated, collaborative, and comfortable working across diverse teams. Efficient, team player and strategic thinker
Responsibilities
- Serve as subject matter expert on currency measurement methodologies and systems (Nielsen, VideoAmp, Freewheel, etc.).
- Conduct currency assessments at both network/platform level and campaign level. Develop clear POVs on currency methodologies, including best practices for internal and external stakeholders.
- Provide alternative currency campaign reads and aggregate findings to deliver macro-level insights and marketplace positioning.
- Partner with internal teams (Planning, Pricing, Sales, Product) and external stakeholders on currency applications
- Able to analyze campaign performance, providing actionable insights and recommendations for optimization.
- Contribute to the development of new measurement solutions and provide feedback to product and engineering teams.
- Stay current on industry trends, evolving technologies, and marketplace standards in TV and digital advertising.
Benefits
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
