Senior Manager, Creative Marketing and Social Media

Angels of Care Pediatric Home Health•McKinney, TX

2d•Hybrid

About The Position

As the Senior Manager, Creative Marketing and Social Media, you will plan and produce innovative social, web, email, and print content while overseeing the marketing team’s workflow, priorities, and brand standards. This role partners closely with Recruiting, Operations, and Leadership to support growth initiatives, including recruiting pipeline development, brand awareness, referrals, and market launches or acquisitions within pediatric home health. The Senior Manager also supports HALOS-driven internal initiatives and manages internal and external communications to ensure consistency, clarity, and alignment with company culture. This is a hybrid position based at our McKinney, TX office.

Requirements

6+ years of marketing or communications experience, including 2+ years leading a small team or marketing function
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience
Strong writing, editing, and visual design skills, with a portfolio demonstrating social, web, and print work
Proficiency with Adobe Creative Suite, Canva, email marketing platforms, content management systems, Google Business, and social media management tools
Working knowledge of analytics platforms, paid social campaign tools, and basic ad optimization
Commitment to brand stewardship and AOC’s HALOS values

Nice To Haves

experience in healthcare, multi-location services, or pediatric home health
familiarity with Indeed and Glassdoor optimization and reputation management
experience with Power BI or Excel reporting and data analysis
basic photo/video production or motion graphics skills

Responsibilities

Develop and execute marketing and communications strategies that align with the organization’s mission, values, and growth initiatives.
Set channel goals, support budget planning, and use campaign insights, testing, and performance data to improve results.
Oversee marketing workflow, including intake, prioritization, assignment, and service level expectations.
Coach team members, clarify responsibilities, and review work for quality, accuracy, and professionalism.
Maintain brand standards, templates, and organized marketing assets across platforms and materials.
Plan, create, and publish on-brand content across social media, web, email, and print channels, including website and landing page updates, newsletters, blog content, recruiting campaigns, and promotional materials.
Monitor and respond to social media activity, online reviews, and website inquiries; coordinate responses, track trends, and route issues as appropriate.
Support paid social and job board promotions, including basic testing and optimization, in partnership with leadership.
Track key performance indicators, oversee scorecards and performance reporting, and provide insights and recommendations to support growth.
Partner with Recruiting, Operations, and Leadership to support sourcing needs, market priorities, new market launches, acquisitions, and other growth initiatives.
Coordinate events, campaigns, fundraising efforts, employee recognition programs, and branded merchandise initiatives.
Serve as a liaison to vendors, community partners, and media contacts.