Senior Manager, Creative Excellence - Grey Goose

Bacardi•City of Hamilton, NY

About The Position

YOUR OPPORTUNITY GREY GOOSE wants to be the world reference for ground-breaking strategy and creative executions that deliver on our business objective by building strong connections with our consumers and brand relevancy. This role will be responsible for delivering creative communications excellence globally for Grey Goose. You will be a fundamental leader in how we bring our belief, that pleasure is a necessity, to life with consumers in ways that drives outsized impact in the markets – delivering relevancy, talkability, and share growth. ABOUT YOU You are a transformational leader who combines a strategic and creative vision with strong project management and influencing skills and a bias for getting things done and delivered. You champion what is right for the consumer while ensuring strong commercial results and meeting time to market expectations. You have a proven history in working with agencies, key markets and regions delivering creative, product and commercial strategies that builds iconic brands, all with a keen eye for luxury.

Requirements

7+ years agency and/or brand management experience (agency of record experience mandatory)
Experience leading global brand communications strategy and positioning with multiple agencies
Proven track record of delivering strong creative, digital and culturally relevant content especially in digital formats
Experience in leading culturally relevant, premium, & luxury lifestyle brands and in touch with emerging consumer trends and media landscape
Sharp knowledge on competitor activity and best-in-class work in and out of the category, sharing with the team on a timely basis
Able to act and think in an agile, flexible way, detail-oriented and passionate about the execution
Extremely organized, able to manage complex projects on time and deliver in full
Strong leadership capabilities with ability to manage stakeholders and collaborate cross-functionally in a highly matrixed organization and across multiple agency teams
Experience in MS Office, Content Hub (DMP Portals) and especially strong in creating and delivering impactful information design presentations (e.g. PPT)
Comfortable traveling 30%

Responsibilities

Assist in developing the communications strategy, plans, and marketing material across the total Grey Goose portfolio ensuring brand consistency & creative impact and effectiveness
Assist in the development of the connections strategy across the Grey Goose portfolio with the integrated agency teams
Lead development of Social & Digital Strategy (channel focus of Meta, TikTok, Pinterest, Spotify, YouTube, Website) aligning channel strategy to brand strategy, delivering quarterly social toolkits and managing social governance
Lead the Development of Brand Social Aesthetic, Content Calendars, & community management agency team
Lead in local market adaptation consultancy needs across cultural moments (such as US Open), paid media deployment, and local PR & Influencer
Assist in development and production on all brand advertising and campaigns including pre and post campaign research
Assist in the coordination of production shoots
Lead development & deployment of internal comms materials – quarterly newsletters, sizzle videos – for key commercial meetings and stakeholder meetings
Work closely with the Global Brand VP, Comms VP, Brand Director, and global Marketing Team to create the global communication objectives/strategy and programming
Establish strong partnership and relationship with regional and local marketing team to assist and deliver new campaign platforms such as aligning briefing input needs, content asset gaps, etc.
Build a strong collaboration with cross function teams from SIA, Legal, PR& Influence, Media, Advocacy and Customer Marketing and act as brand steward of excellence in execution
Co-Lead agency relationship with AOR, and be lead liaison for all things social and digital
Liaise with wider team to ensure content is created as per brand guidelines, digital playbook and cultural calendar
Management of assets library and maintaining up-to-date asset records, including our Global Brand Guidelines Hub on Content Hub
Management of rights and usage renewals across campaigns
Assist on all content publishing for all owned channels including Bacardi.com, pre-flight testing through Creative X, content upload through Bacardi DMP Portal, and social account access through SPIKA
Liaise with Omnicom Production/EG+ on assets management
Coordinating with CSR, IP, Legal, Corporate Comms, Archive, etc on reviews and approvals
Ensure compliance across all content with Responsible Marketing rules and regulations for all key markets
Co-Managing the budget – keeping the finance tracker up to date, raising purchase orders, fulfilling audit requests, and partnering with Finance on monthly and quarterly budget reconciliations
Assist in the establishment of brand and campaign KPI’s in collaboration with SIA team, delivering measurement framework for new campaign
Lead objective setting & measurement for social & digital reporting quarterly (e.g. Google Analytics, Talkwalker, BrandWatch)
Assist in the delivery of quarterly and annual measurement reports

Benefits

Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Medical, Critical Illness, and Life Insurance
Calm Meditation App subscription (free)
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies

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