(USA) Senior Manager, Creative- Associate Creative Director (Private Brands & Naming)

Walmart • Los Angeles, CA

3d • $108,000 - $216,000 • Onsite

About The Position

Want to be the voice behind the world’s largest retail brand? Here’s your chance to take the mic. As an Associate Creative Director, Creative at Walmart, you’ll infuse our storytelling with heart & humanity to help our customers save money & live better. In this role, you’ll play an important role in the creative development of Walmart’s growing portfolio of private brands, helping shape how each brand shows up, speaks, and connects with millions of customers every day. In this role, you’ll turn products into personalities by crafting names that stand out, taglines that stick, and manifestos that inspire. Partnering closely with design, strategy, and marketing, you’ll bring a unified, emotionally resonant voice to brands that span everything from fashion to food to toys. This is a rare opportunity to influence the brands that define Walmart today and in the future. What you'll do... Manage Multiple Projects: Work on diverse tasks such as: Crafting positioning statements and brand personalities. Generating brand names with writers. Writing and refining brand manifestos and taglines. Presenting work to cross-functional partners and leadership. Collaborating with legal teams to clear names and language for use. Naming Expertise: Develop names for new brands, initiatives, and products across the enterprise. Apply knowledge of legal parameters and best practices for naming. Generate creative names quickly across various business areas. Brand Advocacy: Champion Walmart’s brand and customer-centric approach. Stay informed on industry trends, best practices, and competitive landscape. Translate business objectives into actionable creative ideas. Stakeholder Collaboration: Maintain strong relationships with key stakeholders. Communicate goals and objectives clearly. Build accountability, measure progress, and promote continuous learning. Creative Leadership: Represent the creative leadership team confidently. Ask critical questions, challenge the status quo, and defend creative work. Partner with Creative Directors to eliminate barriers and deliver cohesive work.

Requirements

• Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 1 year of experience in interactive design or editorial content management OR 3 years of experience in interactive design or editorial content management.
• Online portfolio required.
• 5 years of experience in creative, communications, and/or marketing execution.
• 5 years managing copy in an online creative or digital field.
• Strong organizational skills, ownership, and accountability.
• Ability to lead projects, communicate effectively, and work independently.
• Proactive and adaptable approach to evolving marketing, retail, and e-commerce demands.
• Exceptional relationship-building and expectation management skills across partners.

Nice To Haves

• Digital Content Management
• Editorial
• Retail Management
• Supervising Associates
• WE-Working for or withCreative Agencies

Responsibilities

• Crafting positioning statements and brand personalities.
• Generating brand names with writers.
• Writing and refining brand manifestos and taglines.
• Presenting work to cross-functional partners and leadership.
• Collaborating with legal teams to clear names and language for use.
• Develop names for new brands, initiatives, and products across the enterprise.
• Apply knowledge of legal parameters and best practices for naming.
• Generate creative names quickly across various business areas.
• Champion Walmart’s brand and customer-centric approach.
• Stay informed on industry trends, best practices, and competitive landscape.
• Translate business objectives into actionable creative ideas.
• Maintain strong relationships with key stakeholders.
• Communicate goals and objectives clearly.
• Build accountability, measure progress, and promote continuous learning.
• Represent the creative leadership team confidently.
• Ask critical questions, challenge the status quo, and defend creative work.
• Partner with Creative Directors to eliminate barriers and deliver cohesive work.

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
• Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
• Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees