Senior Creative Director

Situation Group • New York, NY

6h • $125,000 - $140,000

About The Position

Situation is a leading full-service marketing and advertising agency specializing in live experience-based brands, including Broadway’s biggest blockbusters and iconic institutions like The Metropolitan Opera and the Empire State Building. We create ambitious, culturally fluent campaigns that move audiences. We’re seeking a Senior Creative Director with direct Broadway experience to lead full advertising campaigns for live theatrical brands. This is a hands-on creative leadership role for someone who understands the unique rhythm of theater marketing — from early key art through opening night and sustained runs — and can translate the magic of live performance into bold, commercial storytelling.

Requirements

• Prior, hands-on experience marketing Broadway or Off-Broadway (commercial or nonprofit) productions (required)
• 8+ years of experience in creative roles within agency or entertainment environments
• A strong portfolio of integrated, multi-platform campaigns for theater or live events
• Clear storytelling instincts and a strong creative point of view
• Experience leading teams and giving actionable creative direction
• Confidence presenting work and partnering with clients
• Fluency across digital, social, video, and experiential channels; familiarity with emerging tools (including AI) is a plus
• Ability to manage multiple campaigns while maintaining high creative standards

Responsibilities

• Lead creative strategy and execution for a portfolio of Broadway and Off-Broadway productions
• Own campaigns across the full lifecycle of a show
• Develop insight-driven concepts that balance theatrical storytelling with ticket-selling performance
• Translate each show’s identity into cohesive, multi-platform creative across OOH, digital, social, print, video, broadcast, and experiential
• Partner with producers, general managers, and client stakeholders as a primary creative voice on accounts (scope and autonomy scale by level)
• Stay hands-on in your craft (copy, design, or video) while guiding teams toward high creative standards
• Lead internal reviews and client presentations with clarity and confidence
• Mentor Art Directors and Copywriters, supporting growth and creative consistency
• Collaborate with Client Services and Project Management to align creative ambition with budgets, timelines, and resources
• Be available for key campaign moments, including openings and major press events (some evenings/weekends expected)

Benefits

• Health care plan (medical, dental, and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City’s arts and entertainment scene

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 101-250 employees