Senior Manager, Corporate Communications

Well Enterprises • Le Mars, IA

7h

About The Position

The Senior Manager, Corporate Cimmunications leads corporate communications strategies and plans that shape, develop, and strengthen the corporate reputation of Wells. Leads owned corporate social media channels and websites, manages corporate media and PR inquiries, and drives proactive storytelling to increase awareness, engagement, and trust among key stakeholders. Supports VP in reputation management and thought leadership, and ensures consistent, compelling messaging aligned with Wells values, business priorities, and growth strategies.
Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.
Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.
Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com.

Responsibilities

• Partners with VP, Comms team, Wells leaders, and agencies in creating holistic external communications strategy for Wells to sustain and grow our corporate reputation.
• Develops, leads, and communicates Wells corporate communications calendar to all stakeholders.
• Leads media relations strategies, including building and maintaining strong relationships with national, regional, and local media.
• Manages media outreach for corporate initiatives, and acts as primary contact for corporate PR and story pitching to media.
• Owns and leads Wells’ owned social networks and corporate sites.
• Effectively develops strategies for content and storytelling, and ensures information is accurate and up-to-date.
• Identifies, elevates, and executes stories that demonstrate Wells leadership, people, values, and impact.
• Partners cross-functionally to identify internal initiatives that can be translated to compelling external storytelling.
• Supports a broad array of initiatives like issues management, policy creation, Ferrero collaboration, and other strategic priorities that support the overall Corporate Communications team and strategy.
• Effectively monitors performance through aligned KPI’s to review sentiment, emotion, and trends to continually optimize content and engagement.
• Manages and optimizes the creation of corporate content (assets, designs, imagery, video, etc.) that help tell the Wells story and advance our reputation and business growth.

Benefits

• At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO).
• Eligible employees may also receive an annual incentive bonus based on Company performance.
• Learn more about our benefits here.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees