Senior Manager, Content Marketing

Contentful•Denver, CO

69d•Hybrid

About The Position

We're seeking a Senior Manager of Content Marketing to specialize in bottom-of-funnel (BOFU) content - to help drive conversions, shorten deal cycles, and increase ACV. This role requires deep product expertise and the ability to connect with customers directly, craft expert-level content, and execute multimedia strategies. You'll play a pivotal role in refining our narratives, developing compelling content, and supporting our GTM team to bridge the marketing funnel and sales pipeline. What to expect? Leverage PMM-driven messaging to create compelling, research-driven content in all forms. You'll focus most closely on bottom-of-funnel content that helps accelerate pipeline, set our sales team up for success, and increases product usage and love - so you must be excited to produce everything from: Overview video narratives Blog posts Sales collateral Product launch campaign materials How-to guides Promotional copy to make sure all this content captures attention on channels like social media, paid advertising, or emails And lots of other content that helps prospects and customers understand how Contentful can help them (and inspires conversions) Ability to use customer-centric, data-driven BOFU content to inspire higher funnel content. Collaborate with Product, PMM, GTM teams, field enablement, and sales leaders to align content strategy with the needs of the field and ensure assets land effectively. Maintain a consistent feedback loop with these key stakeholders. Collaborate with GTM partners to understand, research, scope, script, storyboard, and produce video that inspires and activates our key personas; as well as builds a credible Contentful brand - the goal is to 'show, not [just] tell.' Collaborate with Content and Data Teams to measure, analyze, and report on BOFU content efficacy - to improve pipeline impact and refine our strategy over time. Help us work smarter, not harder, by brainstorming how we can best repurpose each asset to fully maximize the potential of each effort.

Requirements

Technical product expertise and a customer-centric approach shaped by direct interaction with customers.
10+ years of content experience with a strong portfolio of BOFU content creation, including video and written materials.
Proven ability to refine product narratives and align content strategy with GTM objectives.
Strong collaboration skills with the ability to partner effectively with sales, product, and field enablement teams.
Strong business acumen, extremely comfortable collaborating directly with senior stakeholders and customers.
Track record of driving measurable results through strategic content initiatives.
Equal parts - highly collaborative, but also comfortable working autonomously and driving high quality work forward with confidence.

Nice To Haves

Preferred B2B SaaS experience, with a knack for creative, clear, B2H (business to human) writing style.

Responsibilities

Leverage PMM-driven messaging to create compelling, research-driven content in all forms.
Collaborate with Product, PMM, GTM teams, field enablement, and sales leaders to align content strategy with the needs of the field and ensure assets land effectively.
Collaborate with GTM partners to understand, research, scope, script, storyboard, and produce video that inspires and activates our key personas; as well as builds a credible Contentful brand.
Collaborate with Content and Data Teams to measure, analyze, and report on BOFU content efficacy - to improve pipeline impact and refine our strategy over time.
Help us work smarter, not harder, by brainstorming how we can best repurpose each asset to fully maximize the potential of each effort.

Benefits

Join an ambitious tech company reshaping the way people build digital experiences
Full-time employees receive Stock Options for the opportunity to share in the success of our company
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
Company paid parental leave to care for and focus on your growing family
Use your personal annual education budget to improve your skills and grow in your career
Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
An annual wellbeing stipend to care for your physical, financial, or emotional health
A monthly communication stipend and phone hardware upgrade reimbursement.
New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.