Senior Manager, CALQUENCE Marketing - DTC

AstraZeneca • Gaithersburg, MD

1d

About The Position

The Sr. Marketing Manager, Consumer - CALQUENCE – will be responsible for contributing to DTC strategy and execution. This includes all media strategy, digital strategy, and creative execution across multiple indications. These indications represent a significant opportunity in a complex and competitive environment. You will play a critical role in shaping digital activities and assets, long term strategic planning, and executing a robust DTC plan across digital, TV and other non-personal channels for patients. The role will require effective collaboration with numerous cross functional stakeholders including Insights/Analytics, commercial support teams, compliance, regulatory, training, sales, and corporate affairs.

Requirements

• Bachelor’s Degree in relevant field
• 3-5 years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
• Available to travel up to 30%
• Effective communication and cross functional collaboration skills
• Driven to be proactive, strategic and innovative
• Ability to manage multiple complex projects
• Demonstrated ability to lead without authority
• Adapt to changing dynamics in a competitive marketplace with agility and effectiveness
• Comfort operating in a highly regulated environment and industry
• Possess strong business insight skills, as role is responsible for managing multiple program budgets, timelines, process and procedures
• High ethical standards and personal integrity

Nice To Haves

• MBA in relevant field
• Oncology experience –highly preferred
• Proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: DTC marketing, HCP digital, market research/analytics, strategic planning
• Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
• In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
• Launch, management, and customer-facing experience
• Experience working in commercial alliance/partnership’ environment.

Responsibilities

• Strategy and insights: Generate actionable insights; develop integrated DTC strategies, messaging, and omnichannel/AIenabled plans that feed the overarching hematology brand strategy.
• Tactical planning and execution: Build and execute digital and media plans across DTC for all indications, including launches; manage endtoend campaign activation and optimization.
• Video/TV leadership: Collaborate and assess DTC video strategy and execution across linear and connected TV, integrating with broader media plans.
• Analytics and optimization: Define success metrics, monitor performance, and optimize targeting, reach, and creative; translate results into clear recommendations for future plans and business reviews.
• Crossfunctional collaboration: Partner with Brand Leads, Sales Leadership, Field, and MLR to ensure plans align with business goals and meet review requirements; engage Legal, Regulatory, and Compliance to ensure compliant execution.
• External engagement: Collaborate with patient support groups, Corporate Affairs, and other patientrelated organizations to ensure patientcentric programs and marketshaping activities.
• Capability building: Identify and prioritize new capabilities critical for launch and future success (e.g., advanced analytics, omnichannel orchestration); develop and implement integration plans.
• Communication & Planning: Set clear priorities and standards; lead crossfunctional teams and influence without authority; provide timely feedback to internal colleagues and agency partners; ensure accountability and remove roadblocks.
• Stakeholder and agency management: Lead internal/external stakeholder alignment; manage agency relationships, workflows, and budgets to deliver on objectives.
• Leadership communications: Develop and deliver key brand presentations and contribute to sr. leadership reviews

Benefits

• Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees