Senior Manager Business Line of Credit, Lifecycle Marketing

American Express•New York, NY

1d•Hybrid

About The Position

You Lead the Way. We’ve Got Your Back. With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's lead the way together. American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment. The Global Commercial Services Marketing team (GCSM) is responsible for making business membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. GCSM markets a breadth of products across charge, lending, co-brand, and corporate cards. It also offers a range of small business banking and B2B solutions. The Senior Manager of Business Line of Credit (BLOC), Lifecycle Marketing is a key member of the Customer Activation team, responsible for shaping and executing multi-channel lifecycle strategies that drive customer onboarding, activation, and repeat loan utilization. The Senior Manager of BLOC, Lifecycle Marketing is a key member of the Customer Activation team, responsible for shaping and executing multi-channel lifecycle strategies that drive customer onboarding, activation, and repeat loan utilization. Customer engagement is a critical driver of BLOC performance, making this role central to the customer experience and business results. This role partners closely with Product, Analytics, Legal, Compliance, Risk, and Technology teams and requires a strategic data-driven marketer who operates with autonomy and translates insights into scalable, measurable outcomes. The ideal candidate brings deep lifecycle marketing expertise, strong analytical rigor, and a proven ability to lead cross-functional initiative's. This role manages and develops a team of three marketers while remaining closely engaged in strategy development and execution.

Requirements

5+ years of experience in lifecycle, customer, or product marketing with hands-on ownership of customer-facing channels, particularly email; experience with Salesforce Marketing Cloud is a plus.
Experience leading and developing high performing teams through clear goal setting, coaching, feedback, and focus on professional growth.
A strong track record of operating independently with high ownership, driving initiatives end to end, removing roadblocks, and managing priorities effectively.
Strategic and critical thinker with analytical rigor, able to synthesize insights from multiple data sources and translate them into clear, data-backed communications.
Exceptional written and verbal communication skills, with demonstrated success influencing across functions and levels in a matrixed organization.
Comfort navigating evolving environments with shifting priorities, paired with high intellectual curiosity and a test-and-learn mindset that drives experimentation and continuous improvement.

Responsibilities

Own the end-to-end BLOC lifecycle marketing strategy, including go-to-market launches and activation and engagement across email, web, and in-app channels.
Use quantitative and qualitative insights to improve activation, engagement, and repeat usage, partnering closely with Analytics and Product teams to identify key drivers of customer behavior
Partner with Marketing Automation & Enablement to translate strategy into scalable execution, advancing targeting, segmentation, and personalization.
Lead lifecycle campaigns and journeys from concept through execution, including strategy, copy and creative development, legal and compliance approvals, deployment, and post-campaign analysis.
Develop and manage a testing roadmap to continuously optimize messaging, cadence, creative, and the customer experience.
Define KPIs, build dashboards, and deliver clear performance reporting, including monthly leadership readouts.
Monitor competitive trends and benchmark performance to inform ongoing strategy.
Prepare concise, data-backed updates for senior leadership on performance and annual plans.

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities