Senior Manager, Brand - Boys Action
About The Position
As the Senior Brand Manager , you will be the strategic architect and commercial lead for our premier Boys Action franchises . You will translate consumer insights, competitive intelligence, and global market trends into high-impact product line architecture and innovative go-to-market strategies. What You Will Do; Lead the overall global brand strategy, positioning, and segmentation for assigned franchises Establish Slots and Rationale backed by data analysis and steer Design/PD to support line development based on S&R- this includes exclusives (channel/regional), line extensions, key drivers and innovation Partner with PD/Design to support product approvals that hit financial and strategic objectives Analyze Global POS performance and competitive landscape Partner with Sales to identify retail exclusives, optimize SKU assortments and align on feasibility, intent, and demand for products within the line Rationalize SKUs based on market performance, sales feedback, and company objectives Collaborate with retail development teams to support channel-specific strategies and growth opportunities such as exclusives (by retail channel, price point/feature driven) Lead cross-functional marketing planning to support key drivers and new item/brand launches Perform social listening and track fan/consumer sentiment to inform product and marketing decisions Ensure product storytelling aligns with brand strategy and supports commercial objectives Leverage data and insights to prioritize innovation, rationalize SKUs, drive commercial growth and provide actionable insights to Product, Sales, and Marketing partners Lead day-to-day licensor relationships, including launches, toy fairs, and brand events Mentor Brand Managers / Associate Brand Managers and provide strategic guidance on execution Work with PD counterparts for tooling approval prep, retail rationalization, and financial foresight to support product approvals that can be justified based on hitting key margins and company needs.Work closely with international sales and marketing teams to identify global opportunities within the product line and marketing vehicles to support them
Requirements
- Bachelor’s degree industry relevant field is a plus
- 5+ years relevant marketing, brand, or product management experience specifically in the Toy & Entertainment industries
- 3+ year of direct leadership experience.
- Leadership skills: can train, mentor, coach, inspire, motivate, and develop others.
- Strong proficiency in Microsoft Office & G-Suite
- Previous experience managing licensor relationships
Responsibilities
- Lead the overall global brand strategy, positioning, and segmentation for assigned franchises
- Establish Slots and Rationale backed by data analysis and steer Design/PD to support line development based on S&R- this includes exclusives (channel/regional), line extensions, key drivers and innovation
- Partner with PD/Design to support product approvals that hit financial and strategic objectives
- Analyze Global POS performance and competitive landscape
- Partner with Sales to identify retail exclusives, optimize SKU assortments and align on feasibility, intent, and demand for products within the line
- Rationalize SKUs based on market performance, sales feedback, and company objectives
- Collaborate with retail development teams to support channel-specific strategies and growth opportunities such as exclusives (by retail channel, price point/feature driven)
- Lead cross-functional marketing planning to support key drivers and new item/brand launches
- Perform social listening and track fan/consumer sentiment to inform product and marketing decisions
- Ensure product storytelling aligns with brand strategy and supports commercial objectives
- Leverage data and insights to prioritize innovation, rationalize SKUs, drive commercial growth and provide actionable insights to Product, Sales, and Marketing partners
- Lead day-to-day licensor relationships, including launches, toy fairs, and brand events
- Mentor Brand Managers / Associate Brand Managers and provide strategic guidance on execution
- Work with PD counterparts for tooling approval prep, retail rationalization, and financial foresight to support product approvals that can be justified based on hitting key margins and company needs.
- Work closely with international sales and marketing teams to identify global opportunities within the product line and marketing vehicles to support them
Benefits
- basic medical insurance that is 100% company-paid for employees and their children
- employee basic life and AD&D insurance
- a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals
- short and long-term disability
- tuition reimbursement
- flexible work schedule that includes Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation and sick leave
- Through Jazwares Cares, you will have the opportunity to volunteer for up to 16 hours a year on community service projects.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
