Senior Manager, Brand - Boys Action

Jazwares Careers • Los Angeles, CA

19h • $112,440 - $139,440 • Hybrid

About The Position

As the Senior Brand Manager , you will be the strategic architect and commercial lead for our premier Boys Action franchises . You will translate consumer insights, competitive intelligence, and global market trends into high-impact product line architecture and innovative go-to-market strategies.

Requirements

• Bachelor’s degree industry relevant field is a plus
• 5+ years relevant marketing, brand, or product management experience specifically in the Toy & Entertainment industries
• 3+ year of direct leadership experience.
• Leadership skills: can train, mentor, coach, inspire, motivate, and develop others.
• Strong proficiency in Microsoft Office & G-Suite
• Previous experience managing licensor relationships

Responsibilities

• Lead the overall global brand strategy, positioning, and segmentation for assigned franchises
• Establish Slots and Rationale backed by data analysis and steer Design/PD to support line development based on S&R- this includes exclusives (channel/regional), line extensions, key drivers and innovation
• Partner with PD/Design to support product approvals that hit financial and strategic objectives
• Analyze Global POS performance and competitive landscape
• Partner with Sales to identify retail exclusives, optimize SKU assortments and align on feasibility, intent, and demand for products within the line
• Rationalize SKUs based on market performance, sales feedback, and company objectives
• Collaborate with retail development teams to support channel-specific strategies and growth opportunities such as exclusives (by retail channel, price point/feature driven)
• Lead cross-functional marketing planning to support key drivers and new item/brand launches
• Perform social listening and track fan/consumer sentiment to inform product and marketing decisions
• Ensure product storytelling aligns with brand strategy and supports commercial objectives
• Leverage data and insights to prioritize innovation, rationalize SKUs, drive commercial growth and provide actionable insights to Product, Sales, and Marketing partners
• Lead day-to-day licensor relationships, including launches, toy fairs, and brand events
• Mentor Brand Managers / Associate Brand Managers and provide strategic guidance on execution
• Work with PD counterparts for tooling approval prep, retail rationalization, and financial foresight to support product approvals that can be justified based on hitting key margins and company needs.
• Work closely with international sales and marketing teams to identify global opportunities within the product line and marketing vehicles to support them

Benefits

• basic medical insurance that is 100% company-paid for employees and their children
• employee basic life and AD&D insurance
• a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals
• short and long-term disability
• tuition reimbursement
• flexible work schedule that includes Monday through Thursday on-site, with an optional WFH on Fridays
• up to 20 workdays fully remote each year
• Time Off for vacation and sick leave
• opportunity to volunteer for up to 16 hours a year on community service projects

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level