Senior Manager, Alliances Marketing

Rubrik Job Board•Palo Alto, CA

About The Position

We are looking for an experienced leader to drive our global Alliances Marketing strategy, with a focus on building and scaling strategic partnerships across Cloud, Security, and Technology partner ecosystems. This player-coach role is critical to accelerating our growth with priority alliance partners as we continue to scale as a publicly-traded leader in the cybersecurity industry. The Senior Manager, Alliances Marketing will lead the strategic direction and execution of our alliance marketing programs, while also managing relationships with several key partners directly. You'll build and mentor a high-performing team, establish frameworks for scalable partner engagement, and work at the executive level both internally and with partner organizations to drive significant business impact. The ideal candidate brings deep expertise in partner marketing across diverse technology ecosystems—from hyperscaler providers to security alliances and technology partnerships. You have a proven track record of building teams, driving multi-million dollar partnership initiatives, and translating strategic business objectives into measurable marketing strategies. You excel at operating at both 30,000 feet and ground level, equally comfortable presenting to executives and rolling up your sleeves to drive execution and turn ideas into tangible results. Success in this role requires executive presence, strategic acumen, the ability to influence and drive action across a matrixed organization, and experience managing both people and high-impact partner relationships that drive revenue and market expansion.

Requirements

10+ years of progressive experience in B2B technology marketing, with significant focus on partner marketing
3+ years of people management experience, with demonstrated success building and leading high-performing teams
Deep expertise working with multiple partner types: cloud providers, technology alliances, and security partners
Track record of driving measurable business impact through alliance partnerships, including documented pipeline and revenue influence
Experience managing multi-million dollar budgets and partner funding programs
Executive presence with demonstrated ability to influence and present to senior leadership audiences both internally and externally
Strategic thinker with strong business acumen and ability to connect partnership activities to business outcomes

Responsibilities

Define and own the global alliance marketing strategy for priority partners across Cloud, Security, and Technology partner ecosystems, aligning initiatives to corporate revenue and growth objectives
Establish frameworks, playbooks, and scalable processes to drive consistency and excellence with alliance partners across the entire marketing function
Cultivate and maintain relationships with key stakeholders at strategic partner organizations, serving as an escalation point and trusted advisor
Lead executive business reviews with partners, presenting performance metrics, strategic recommendations, and joint business plans
Drive development of unique go-to-market programs and sales plays that leverage partner technology and routes to market
Create repeatable, scalable programs including event-in-a-box formats, sales plays and materials, and campaign templates for field and channel execution globally across marketing, alliances and sales
Partner with product marketing to develop messaging and campaign activations that articulate joint value propositions while collaborating across marketing teams to ensure alliance partners are fully activated and integral to the core of our go-to-market through campaigns, events, digital, channel, and field marketing
Lead the strategy for major partner conferences, roadshows and flagship co-marketing initiatives
Directly own and execute the alliance marketing strategy for several priority partners, demonstrating excellence and establishing best practices for the team
Design and implement sophisticated integrated campaigns, sales plays, and programs that drive new audience acquisition, pipeline generation, and revenue acceleration
Develop compelling business cases and ROI frameworks for alliance investments
Establish comprehensive measurement frameworks including pipeline generation and partnership health metrics
Manage significant marketing budget and partner MDF funds, optimizing investment allocation and demonstrating clear ROI
Deliver regular performance reporting to executive leadership with strategic insights and recommendations
Conduct quarterly business reviews and planning workshops with partner leadership teams, identifying opportunities and addressing gaps in strategy or execution
Drive continuous improvement through data analysis, testing, and optimization of partnership programs
Lead and mentor a team of alliance marketing professionals, fostering a culture of innovation, accountability, and results
Provide coaching and career development for team members, establishing clear goals and performance metrics
Drive cross-functional alignment and collaboration, ensuring your team operates effectively across marketing, sales, and business development organizations
Establish team processes, rhythms of business, and reporting cadences that drive visibility and accountability