Senior Manager, Affiliate Marketing

Ovative Group•Minneapolis, MN

40d•$111,000 - $186,000

About The Position

The Ovative Group Senior Manager, Affiliate Marketing position is an opportunity for an experienced candidate to take the next step in a leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates phenomenal client management, inspiring team leadership, great critical thinking, and sophisticated understanding of the digital media landscape. Their role will play a pivotal role in helping Ovative build and drive new capabilities toward measuring and optimizing paid media to the true enterprise impact, not solely ecommerce impacts.

Requirements

6+ years of relevant experience within affiliate marketing with some experience in Influencer marketing.
3+ years of experience and proven success record directly leading and supporting multiple team members.
Proficient in common Affiliate and Influencer tracking platforms, such as Impact, LTK, ShopMy; experience with influencer sourcing platforms such as Sprout Social, Creator IQ is preferred.
Proven track record of success driving strong positive results through affiliate marketing programs.
Strong communication and time management skills.
Ability to tell a story with data.
Direct responsibility for enterprise-level affiliate marketing programs.
Strong digital agency experience or experience as a digital lead on the client side.
Subject matter expertise with affiliate marketing networks and tools.
Strong knowledge of attribution platforms and a proven track record of converting data sets into actionable insights.

Responsibilities

Affiliate strategy & thought leadership: Act as a subject matter expert for Affiliate and performance creator strategies by continually evolving Ovative’s approach to best practices, managing planning and execution tools, and staying on top of emerging trends. V2: Act as a subject matter expert in Affiliate and performance-driven creator programs, by continually evolving Ovative’s approach to best practices, managing planning and execution tools, and staying on top of emerging trends. Develop and drive forward Affiliate strategies and roadmaps aligned with client program and enterprise-level growth goals. Lead forward-thinking team strategies within the client mix in partnership with other team members. Support audit and acquisition efforts across the portfolio. Have a pulse on best-in-class commissioning, conversion-optimized content approaches, creator affiliate structures, and incentive models. Partner with Influencer, Social, and Creative teams to build full-funnel affiliate + creator roadmaps, integrating creator content to drive measurable enterprise impact.
Performance media management & execution: Lead day-to-day management and optimization of Affiliate marketing campaigns with exceptional execution, including: Planning, prioritization, and execution of campaign and roadmap tactics. Strategic partner identification, recruitment, activation, and optimization. Analyzing program performance, defining actionable insights, and leading the team on strategic next steps. Hold teams accountable to best practices when managing publisher agreements, billings, transaction inquiries, and compliance. Lead and execute on testing roadmap ideation, planning, and management. Lead performance creator campaign planning, including creator recruitment, commission/incentive modeling, promotional calendar alignment, and content optimization for conversion. Guide cross-functional teams in creator briefing, content review, and iterative optimization based on channel performance and enterprise-level KPIs. Create proactive communications and POVs for internal teams and clients regarding Affiliate & Influencer opportunities and other digital media topics. Partner with our in-house measurement team to develop industry-leading measurement capabilities. Serve as a key strategic partner to foster strategic relationships with key publishers and tools that pull the channel forward.
Client relationship management: Own, manage, and grow the overall relationship and performance of some of Ovative Group’s largest clients. Lead development and delivery of client-facing solutions, including: Clearly defining program objectives, tactics, and KPIs. Developing and delivering clear and strategic client communication. Building strategies for clients and leading tactical planning and execution. Work collaboratively with the Client Services team to proactively identify and support key opportunities and challenges at the program and enterprise level. Effectively manage and grow client relationships and establish trust and credibility. Effectively influence client stakeholders to evolve strategies and measurement approaches to drive enterprise impact through the affiliate channel.
Team leadership and employee development: Develop team members through trainings, SME development, and support. Partner with Influencer leadership to create joint training programs that develop SME capabilities across both Affiliate and Creator teams. Model cross-channel collaboration, ensuring teams understand the role of creators in affiliate diversification, revenue growth, and enterprise impact. Support staffing strategy and help recruit, train, and manage new Ovative team members. Foster a culture of open communication and 360-degree feedback. Inspire your team and direct reports to reach their quarterly, annual, and long-term goals.

Benefits

Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Flexible paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day