Senior Manager, Advanced Analytics/Insights
About The Position
This role is remote-friendly. The Senior Manager, Analytics is expected to own a portion of a client (line of business or channel) from end-to-end and to serve as the analytics partner for client teams. You will deliver data driven, strategic marketing insights with the support of associates; only needing assistance from senior team members for high-level meetings. You will manage their engagements and to clearly define project deliverables and timelines. You will have a natural curiosity , proactively digging through data to support recommendations and hypotheses.
Requirements
- 3+ years in a quantitative business environment
- Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
- Experience in marketing or media analytics
- Excellent problem solving and critical thinking skills
- Excellent written and verbal communication skills
- High attention to detail
- Proficient in PowerPoint with advanced Excel skills
- Strong interpersonal skills with ability to collaborate across teams
- Excellent Presentation Skills
- Advanced Analytics (RBA/Modeled Attribution/MMM/clean rooms/designed tests)
Nice To Haves
- Experience in data visualization (Excel, Tableau, Power BI, Datorama) is a plus
- Experience in SQL, Python, or R is a plus
- Experience in site analytics is a plus
- Experience in Measurement (BLS/SLS/MarTech/Search Lift/Closed-Loop/Incrementality/Foot Traffic)
Responsibilities
- Determine data sources and information needs and develop new data source documentation to provide data engineering direction
- Access and compile large volumes of media, custom and syndicated data from disparate sources into concise and precise information
- Ensure data quality by QAing and resolving data discrepancies for reporting
- Collaborate with diverse teams across multiple time zones to ensure account deliverables are being met
- Proactively identify and implement opportunities to streamline processes through data/reporting automation, driving efficiency and reducing manual effort
- Understand the business processes and leverage the procured knowledge in Planning, Execution and Reporting
- Interpret data and analyze results to generate insights and produce visuals (charts, graphs) and presentations for summary trend statistics
- Conduct deeper dives to find specific answers to client inquiries
- Produce easy-to-understand, error-free, timely deliverables and effectively communicate findings
- Develop automation via scripts, macros or efficiency models to streamline repetitive tasks.
- Develop client relationships and partners with internal stakeholders, management, and leadership
- Mentors and educates junior team members on job-relevant skills (SQL, Tableau, etc.)
- Demonstrates strong analytical, project management, storytelling and communication skills.
- Supports the development of measurement strategies; learning agendas and roadmaps with input from senior team members and internal stakeholders.
- Works to develop subject matter expertise in a domain like mobile, performance marketing, ecommerce, web analytics or social.
Benefits
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Professional, Scientific, and Technical Services
Number of Employees
5,001-10,000 employees
