Senior Manager, Account Based Marketing

HireRight•Nashville, TN

15d•Hybrid

About The Position

Join our Global Marketing team as Senior Manager, Account-Based Marketing at a defining stage of our growth. Reporting to the Strategic Marketing Director, you will be at the forefront of shaping and scaling our ABM capability into a high-impact, globally integrated growth engine. In this role, you will design and activate scalable, insight-led ABM strategies across priority accounts, segments, and verticals to accelerate enterprise acquisition and expansion. As the strategic program lead, you will establish clear success frameworks, drive measurable performance outcomes, and work in lockstep with Sales and Account Management to embed ABM into the broader GTM motion. Your leadership will ensure ABM is not just a program, but a core driver of pipeline quality, revenue growth, and long-term customer value. You bring strong commercial acumen and a proven ability to deliver sophisticated, data-driven marketing programs within complex B2B environments. Comfortable navigating global stakeholder networks, you excel at aligning cross-functional teams, influencing senior leaders, and partnering with agencies to elevate execution and scale impact. This is a unique opportunity to champion strategic marketing and ABM as a transformative lever for growth and help define the next chapter of our global marketing strategy. Please note this role is hybrid, with Tuesdays, Wednesdays, Thursdays based in our office in Nashville, TN office.

Requirements

Bachelor’s degree in Marketing, Business, or related field with 7–10 years in enterprise B2B marketing, including 3+ years leading ABM or growth marketing programs with measurable pipeline and revenue impact.
Proven success designing and executing account-based strategies that drive acquisition, expansion, and revenue growth.
Strong commercial and analytical acumen, with expertise in marketing and sales funnels, buyer journeys, and pipeline metrics.
Hands-on experience with ABM platforms, marketing automation, CRM systems (e.g., Salesforce, Bombora), and analytics tools.
Experience collaborating with global Sales, Account Management, and Marketing teams across NAM, EMEA, and APAC.
Exceptional communication, influencing, and project management skills; proactive, growth-oriented, and strategic thinker.
Willingness to travel occasionally for global engagement.

Responsibilities

Global Enterprise Insight & Program Strategy: Translate deep market, industry, and competitive intelligence into a high-impact strategic marketing program that identifies revenue opportunities, white-space potential, and high-value targets for global growth.
ABM Strategy & Growth Architecture: Design and operationalize a best-in-class ABM framework that drives enterprise acquisition and expansion across priority accounts, segments, and verticals—fully aligned to commercial objectives and GTM strategy.
Integrated Program Leadership & Revenue Impact: Lead the end-to-end execution of multi-channel, data-driven ABM programs ensuring measurable pipeline acceleration, expansion opportunities, and consistent global execution.
GTM Partnership & Enablement Excellence: Embed ABM into the GTM motion in close partnership with Sales and Account Management, delivering targeted content, tools, and campaigns that maximize account engagement, conversion, and revenue outcomes.
Operational Governance & Scalability: Build and refine scalable processes, performance dashboards, and governance models in collaboration with Marketing and Sales Operations to ensure consistent activation, accountability, and ROI tracking.
Performance Management & Optimization: Own ABM program KPIs, leveraging analytics and insights to drive continuous improvement, maximize pipeline contribution, and ensure measurable pipeline and revenue impact across regions and segments.
Investment Stewardship: Direct ABM budget allocation and resource planning to maximize ROI, prioritize high-impact initiatives, and deliver sustained commercial results.
ABM Evangelism & Transformation: Serve as a senior advocate for ABM across the organization, influencing stakeholders, embedding best practices, and positioning ABM as a transformative lever for revenue growth and enterprise expansion.