Senior Manager, ABM Marketing

PayPal • Austin, TX

25d • Hybrid

About The Position

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. Job Summary: This is an ABM Marketing Manager dedicated to supporting Enterprise Payment product campaigns at PayPal and based in Austin, Texas. You will be responsible for executing targeted ABM campaigns to drive engagement, build pipeline, and generate qualified leads within defined accounts. You will play an essential role in translating marketing strategies into measurable business results by aligning ABM initiatives with sales and product priorities. The ABM Marketing team within is responsible for driving strategic account-based marketing initiatives that support enterprise growth and sales alignment. You will collaborate closely with cross-functional teams including sales, product marketing, demand generation, and customer success to deliver cohesive, high-impact marketing programs. Reporting to the ABM Marketing Director, you will contribute directly to the success of PayPal’s enterprise payments.

Requirements

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
• Minimum 5 years of relevant work experience and a Bachelor’s degree or equivalent experience.
• Proven success in managing and executing B2B or ABM campaigns.
• Strong knowledge of digital marketing channels, tools, and technology platforms.
• Excellent communication, project management, and interpersonal skills.
• Familiarity with CRM and marketing automation tools like Salesforce and Demandbase.

Nice To Haves

• Experience working in technology, fintech, or SaaS industries.
• Comfortable in a fast-paced and fluid working environment
• A natural problem-solver, seeks to find ways around roadblocks to execution
• Passionate about creating best-in-class marketing campaigns
• Curious about how to leverage AI in their day-to-day for more efficiencies

Responsibilities

• Lead complex marketing projects and initiatives to drive business growth
• Resolve complex marketing problems and develop innovative solutions
• Determine methods and procedures for new marketing assignments
• Implement global process improvements to enhance marketing effectiveness
• Collaborate with senior leadership to align marketing strategies with business goals
• Provide thought leadership and expertise in marketing best practices
• Execute targeted ABM campaigns for Enterprise Payment Solutions: implement personalized marketing campaigns tailored to strategic enterprise accounts, aligning with the overall ABM and enterprise payments strategy.
• Manage ABM digital campaigns: oversee the execution and optimization of ABM-focused digital marketing efforts, including email marketing, content syndication, social media advertising, and programmatic initiatives.
• Drive lead generation and engagement: collaborate with sales and demand generation teams to identify and engage key stakeholders within targeted enterprise payment accounts, working on ABM programs and account lists.
• Coordinate ABM events, webinars, and industry-specific engagements for Enterprise Payment Solutions: plan and execute account-centric events and virtual experiences to deepen engagement and support pipeline acceleration within the enterprise payments segment.
• Content development and distribution: work with content and creative teams to develop personalized and relevant content for accounts across multiple channels to enhance account engagement.
• Collaborate with cross-functional teams: partner closely with sales, product marketing, demand generation, and customer success to ensure campaign alignment and effectiveness for enterprise payments.
• Measure and analyze ABM performance: track and report on campaign metrics and KPIs, using insights to optimize ABM strategies and tactics

Benefits

• At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
• We have great benefits including a flexible work environment, employee shares options, health and life insurance and more.
• To learn more about our benefits please visit https://www.paypalbenefits.com.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees