Summary The Senior Living Counselor is responsible for sales related activities and implementation of the sales efforts outlined in the community’s marketing plan specifically related to Independent Living and may include licensed areas Essential Functions 1. Works to fulfill the sales and marketing objectives of the Life Plan Community (LPC) and works to create an environment that is consistent with the EverTrue brand 2. Meets, interviews, tours, and markets to potential residents and/or their support networks 3. Acts as a resource to the Home Office Marketing and Sales staff for integrated communications and pricing strategies 4. Actively networks to obtain lead referrals through a variety of sources such as trust officers, attorneys, local churches, senior groups, etc. 5. Represents the LPC to the public and all potential referral sources; develops and maintains relationships with community contacts and resources 6. May supervise other staff including delegating authority, directing, counseling, coaching and evaluating staff to provide exceptional product and service 7. Works with the Director of Revenue Enhancement(s) to plan, schedule, implement, and evaluate events on a regular basis to promote the LPC 8. Tracks appropriate information in the database throughout the sales process and generates corresponding reports 9. Implements, maintains, and promotes the Future Residency program 10. Learns and stays current about the competitive market 11. Works with the Move-In Resource staff to coordinate new resident move-ins 12. Works with the Foundation/Planned Giving team to coordinate financial options counseling to prospective and future residents and their support networks 13. Works with the Home Office Marketing and Sales staff and the community Executive Director to develop a marketing plan and budget; Tracks available inventory 14. Participates in EverTrue and external training that would further develop skills related to marketing Qualifications, Knowledge, Skills and Abilities To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
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Job Type
Full-time
Career Level
Mid Level