Senior Lifecycle Marketing Manager

Gamma•San Francisco, CA

60d

About The Position

We're looking for a data-driven, creative Lifecycle Marketing Manager to own the user journey from first touch to power user. You'll design and optimize email campaigns, in-product messaging, and cross-channel experiences that activate new users, drive engagement, and turn casual users into Weekly Active Creators. You're someone who obsesses over conversion funnels, A/B tests with rigor, and understands that great lifecycle marketing balances automation with authenticity. You know that a welcome email in Mumbai should feel different than one in Manhattan, and you're excited to build campaigns that resonate across cultures and continents.

Requirements

5 to 8 years of marketing experience
customer.io expertise: You've built and managed complex lifecycle campaigns in customer.io and know the platform inside and out
B2C and B2B chops: You've marketed to both individual consumers and business customers, and understand how these audiences differ
Global experience: You've managed campaigns for international, multi-market user bases
Data-driven mindset: You're comfortable with analytics tools, can build dashboards, and let data guide your decisions
Lifecycle marketing experience: 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs
Experimental rigor: You design proper A/B tests, understand statistical significance, and move fast
Excellent writing: You craft compelling, on-brand copy that drives action

Nice To Haves

Experience with internationalization and localization programs
Familiarity with PLG (product-led growth) strategies and metrics
Experience with B2B SaaS lifecycle marketing
Knowledge of additional marketing automation platforms (Braze, Iterable, etc.)
Background in edutech or productivity software
SQL or data analysis skills
Already a Gamma user who understands the product deeply

Responsibilities

Own the User Lifecycle
Design and execute lifecycle marketing campaigns across email, in-app, and push notifications
Build sophisticated automation flows in customer.io that drive activation, engagement, and retention
Optimize key conversion points: onboarding completion, first meaningful creation, free-to-paid conversion, and Weekly Active Creator status
Develop re-engagement and winback campaigns for dormant users
Create nurture sequences tailored to different user personas (educators, consultants, sales, marketers)
Drive Activation & Retention
Increase user activation rates (getting users to 10+ minutes of editing)
Improve conversion rates at critical funnel stages
Reduce time-to-value for new users through optimized onboarding flows
Build campaigns that drive feature adoption for new product launches
Monitor and improve retention cohorts across user segments
Experiment & Optimize
Run rigorous A/B tests on messaging, timing, and campaign structure
Analyze campaign performance and user behavior data to inform strategy
Identify drop-off points in the user journey and design interventions
Build dashboards to track lifecycle metrics and campaign health
Share learnings across Marketing and Product teams to improve the full experience
Scale Globally
Adapt campaigns for international markets with diverse user needs
Partner with teams on payment launches (like India's UPI) to optimize regional campaigns
Consider cultural nuances, time zones, and local behaviors in campaign design
Work with localization resources to ensure messaging resonates across languages and markets
Collaborate Cross-Functionally
Partner with Marketing to align lifecycle campaigns with brand voice and educational content
Work with Product to understand feature launches and coordinate "rolling thunder" release messaging
Collaborate with Customer Experience to incorporate user feedback into campaign strategy
Coordinate with Growth on acquisition-to-activation handoffs