Senior Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing

Amazon • New York, NY

3d

About The Position

Amazon is looking for a customer-obsessed, data driven, Senior Lifecycle
Marketing Manager to join its Journey Orchestration team for corporate
(Amazon.jobs) and hourly (hiring.amazon.com) hiring. In this role, you are
responsible for leading the Lifecycle Marketing team and developing and
implementing global email, SMS, and push notification strategies that raise the
bar for lifecycle automation globally. This role will develop lifecycle
strategies including ongoing automated journeys and ad hoc initiatives to
attract and convert the highest-quality talent efficiently, predictably, and at
scale. You will use your lifecycle expertise to inform and prioritize martech
roadmaps for lifecycle tools that improve team efficiency and scale outreach.

This is a critical role on the Journey Orchestration team within AIM to scale
acquisition, engagement, and win-back strategies. The successful candidate will
raise the bar by demonstrating thorough knowledge of email, SMS and push
notification marketing, extensive, hands-on experience with marketing automation
platforms, and an ability to collaborate effectively with cross functional
partners including Developers, Creative, Analytics, Employer Brand, Social,
Journey Planning, Legal, and Biz Dev teams.

The ideal candidate is passionate about creating compelling experiences through
lifecycle mediums, is highly analytical, a fast learner, and has a proven record
of developing and launching impactful lifecycle strategies. You are an expert in
lifecycle channel best practices, keep abreast of emerging trends and are
plugged into the digital communications space. You effectively work with both
internal and external stakeholders to understand business goals and objectives
and translate them into impactful communication strategies.

You will use data and best practices to create and implement email, SMS, and
push notification strategies that enhance the job seeker experience and deliver
results. The ideal candidate has experience leveraging data to gain insights
that inform audience segmentation and campaign strategy, an eye for design,
experience with content strategy, and extensive, hands-on experience with CRMs
and lifecycle automation tools. You will bring your proven creative, analytical,
and strategic capabilities to implement and optimize compelling campaigns that
deliver results. You think strategically and execute flawlessly. You understand
data workflows, customer segmentation, automation and personalization, and
testing best practices.

The Journey Orchestration team is responsible for owned channel strategy (web,
app, email, SMS, SEO) in Amazon's Attraction, Influence, and Marketing (AIM)
organization, which helps hire hundreds of thousands of Amazonians every year.
AIM achieves ambitious hiring goals by delivering exceptional, multi-channel
candidate experiences, engaging job seekers with maximum efficiency and
precision. Leveraging paid digital advertising, owned channels, web experience,
and local grass-roots efforts, the AIM organization delivers quality candidates
at scale. Practicing transformational thinking empowered by leading-edge
technology and continuous innovation, this team constantly pioneers new
approaches to increase marketing effectiveness in the competitive talent
marketplace.

Requirements

• 10+ years of professional non-internship marketing experience
• 5+ years of team management experience
• Experience driving direction and alignment with cross-functional teams
• Experience building, executing and scaling cross-functional email and push marketing campaigns (including automated flows) from concept to completion
• Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance
• Experience with in app messaging and mobile marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.)
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• Experience with CRM tools and systems that can be leveraged to drive customer engagement - including but not limited to Adobe, Salesforce, Unica, Marketo, Exact Target, Braze, etc.
• Experience working with industry tools and analytics packages, including web analytics, targeting, testing, CRM, and marketing automation platforms
• Bachelor's degree, or 2+ years of Amazon (blue badge/FTE) experience

Nice To Haves

• Experience that includes strong analytical skills, attention to detail, and effective communication abilities
• Experience in project management including resource planning, managing schedules, reporting project status and prioritizing own tasks and those of other team members for multiple projects
• Experience developing and executing campaigns across a multitude of timezones and languages
• Can work proactively and independently, meet deadlines, and deliver on projects and tasks
• 5+ years of segmentation and developing customer profiles experience
• Experience using managed ML/AI solutions

Responsibilities

• Develop and implement data-driven, multi-channel lifecycle strategies including requirement gathering, audience segmentation, content strategy, campaign set up, QA, campaign launch, and ongoing reporting and optimization
• Lead martech roadmap and planning for lifecycle tools and platforms
• Research country-specific nuances and user behavior to adapt lifecycle strategies to meet localized needs
• Define campaign goals and relevant KPIs based on objectives
• Deep dive existing lifecycle strategies and brainstorm opportunities to optimize performance and candidate experience
• Develop and manage end to end campaign project plans and lead project kick off and status check in meetings
• Analyze, report on, and optimize against key metrics including CTR, open rates, and conversion rates using a combination of Adobe Analytics and platform-level data
• Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting
• Track channel best practices and industry trends to make proactive recommendations
• Manage and develop the Lifecycle Marketing team

Benefits

• Amazon package will include sign-on payments and restricted stock units (RSUs).
• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level