Senior, Manager Product and Lifecycle Marketing
About The Position
RSAC Conference has been the cybersecurity industry's premier gathering for 34 years. Now, we're embarking on our most ambitious initiative yet: transforming from an annual conference into a year-round community platform that serves the global cybersecurity workforce. You'll be building something entirely new. You'll have the rare opportunity to shape a product from the ground up in a massive market with significant growth potential. This isn't about optimizing an existing product - it's about creating the go-to-market foundation for a platform that aims to become the definitive resource where cybersecurity professionals connect, learn, and collaborate year-round.
Requirements
- 6-8+ years in product marketing and/or lifecycle marketing, with significant experience launching new products or building new categories
- Proven track record designing and executing successful lifecycle marketing programs that drive measurable growth
- Familiarity marketing to technical audiences and translating complex value propositions
- You have a strong analytical mindset and experience using data to drive campaign decisions and lifecycle optimizations
- You understand the full customer journey and know how to move people from one stage to the next
- You have a collaborative leadership style with proven ability to lead without direct authority
- You are comfortable with ambiguity and enjoy building processes and strategies from scratch
- You put customers at the center of everything you do and have deep empathy for their challenges
- You dream big with a bias for action and aren't afraid to challenge the status quo
- You're equally comfortable with strategic planning and hands-on execution
Nice To Haves
- Experience in cybersecurity, community platforms, and freemium subscription models are a bonus
Responsibilities
- Be a trusted partner to the product team. Leverage customer data and research to recommend product enhancements and features
- Build comprehensive GTM strategies for both B2C membership acquisition and future B2B enterprise opportunities
- Design and execute omni-channel campaigns that drive product adoption and revenue growth
- Write and develop marketing content including messaging documents, web copy, email campaigns, case studies, and blog posts
- Design and implement lifecycle marketing programs that nurture users from awareness through activation, engagement, and retention
- Develop automated nurture campaigns and triggered communications that guide users to value realization
- Create re-engagement and win-back campaigns to reduce churn and maximize customer lifetime value
- Partner with cross-functional teams to identify and optimize key conversion points throughout the user journey
- Become an expert on the cybersecurity professional development landscape and competitive threats
- Track industry trends, customer feedback, and market opportunities to inform strategy
- Use data-driven insights to optimize campaigns, improve conversion metrics, and refine lifecycle touchpoints
- Analyze cohort behavior and funnel performance to identify opportunities for growth
Benefits
- Employer-subsidized medical, dental and vision insurance
- 401K retirement employer match
- Home office equipment stipend and monthly technology stipend
- Thirteen paid holidays per calendar year
- Flexible personal time off
- Annual employee bonus dependent upon overall company and personal performance
- Annual company-wide offsite
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
