Senior Lead Product Manager – Home Lending Product Transformation

Wells Fargo Bank•Charlotte, NC

8d•$139,000 - $239,000•Hybrid

About The Position

Wells Fargo is seeking a dynamic and results-oriented Senior Lead Product Manager to join our Sales Engagement team in Home Lending Product. The successful candidate will be responsible for overseeing the development, enhancement, and strategy of CRM tools designed to optimize sales processes and customer interactions. This role is ideal for someone with proven experience managing products in the CRM space and a passion for delivering solutions that empower sales teams. The Sales Engagement team is committed to revolutionizing how sales professionals connect with clients and manage relationships. Join us to be part of an innovative group that values collaboration, customer-centricity, and technological excellence. This role is critical to the transformation of our product suite for Home Lending Product & Platform. It will be on the front line of changing how we build and deliver solutions and capabilities. In this role, you will: Lead the product vision, strategy, and execution for CRM tools within the Sales Engagement portfolio with a focus on our evolution of our products on the Consumer Direct sales team. This role will also work with other PMs and Pos supporting other sales teams. Collaborate with cross-functional teams including engineering, design, sales, and marketing to define product requirements and deliver innovative solutions. Engage with sales professionals and business stakeholders to gather feedback and identify opportunities for product improvement. Work closely with technology partners in engineering and architecture. Prioritize product features and enhancements based on business value, customer impact, and technical feasibility. Monitor product performance metrics, conduct market research, and analyze competitive trends to ensure our CRM tools remain industry-leading. Develop and maintain a product roadmap aligned with company objectives and sales engagement strategies that is connected to our Home Lending Strategy. Ensure compliance with relevant data privacy and security regulations in all CRM tool implementations. Work closely with Product Owners and other Product Managers to align work to a common vision for our suite of sales tools. Connect with design & research to craft and execute on end-to-end user journeys that seamlessly integrate CRM capabilities with a user-friendly focus to drive usage and enable business outcomes.

Requirements

7+ years of Product Management, product development, strategic planning, process management, change delivery, or agile product owner experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
7+ years of product management experience, with a focus on CRM tools or sales engagement platforms.

Nice To Haves

Bachelor’s degree in Business, Computer Science, Marketing, or related field; MBA preferred.
Experience working with leading CRM platforms (e.g., Salesforce, Microsoft Dynamics, HubSpot).
Background in SaaS product management and/or B2B sales technology.
Proven track record of driving user adoption and engagement in CRM environments.
Demonstrated success in launching and scaling CRM products in fast-paced environments.
Strong understanding of sales processes, customer relationship management, and engagement strategies.
Excellent communication, collaboration, and leadership skills.
Ability to analyze data, interpret key trends, and make informed product decisions.
Familiarity with Agile development methodologies and product management tools.
Experience working with leading CRM platforms (e.g., Salesforce, Microsoft Dynamics, HubSpot).
Proven track record of driving user adoption and engagement in CRM environments.

Responsibilities

Lead the product vision, strategy, and execution for CRM tools within the Sales Engagement portfolio with a focus on our evolution of our products on the Consumer Direct sales team. This role will also work with other PMs and Pos supporting other sales teams.
Collaborate with cross-functional teams including engineering, design, sales, and marketing to define product requirements and deliver innovative solutions.
Engage with sales professionals and business stakeholders to gather feedback and identify opportunities for product improvement.
Work closely with technology partners in engineering and architecture.
Prioritize product features and enhancements based on business value, customer impact, and technical feasibility.
Monitor product performance metrics, conduct market research, and analyze competitive trends to ensure our CRM tools remain industry-leading.
Develop and maintain a product roadmap aligned with company objectives and sales engagement strategies that is connected to our Home Lending Strategy.
Ensure compliance with relevant data privacy and security regulations in all CRM tool implementations.
Work closely with Product Owners and other Product Managers to align work to a common vision for our suite of sales tools.
Connect with design & research to craft and execute on end-to-end user journeys that seamlessly integrate CRM capabilities with a user-friendly focus to drive usage and enable business outcomes.