Senior Lead Product Manager – Business Card Growth & Acquisitions

Wells Fargo•Wilmington, DE

2d•Hybrid

About The Position

About this role: Wells Fargo is seeking a Senior Lead Product Manager (Executive Director) to drive the strategic development and execution of omni-channel acquisition marketing initiatives for Signify by Wells Fargo, our Business Credit Card Program. This role is pivotal in accelerating customer acquisition and growth through the creation of innovative digital marketing strategies. As a Senior Lead Product Manager, you will work cross-functionally with the Signify Acquisition team to uncover and activate growth opportunities across digital channels. Leveraging customer insights, you’ll segment audiences, craft tailored marketing experiences, and develop a strategic roadmap to drive scalable, long-term acquisition growth for business card. In this role, you will: Develop and implement data-driven marketing strategies to drive new customer acquisition and engagement. Provide strategic vision and thought leadership to senior executives on large-scale, enterprise-wide marketing initiatives. Advise experienced leadership to develop or influence business plans, business requirements, direct product design and implementation for complex business and technical needs Lead cross-functional collaboration with business partners, vendors, and internal stakeholders to align marketing strategies with enterprise goals and policies. Develop and implement data-driven marketing strategies to drive new customer acquisition and engagement. Provide strategic vision and thought leadership to senior executives on large-scale, enterprise-wide marketing initiatives. Define and execute the marketing roadmap, ensuring timely delivery of complex, high-impact programs. Monitor performance metrics and continuously optimize campaigns based on insights and analytics Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer

Requirements

7+ years of Product Management, product development, strategic planning, process management, change delivery, or agile product owner experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Experience in Marketing, E-business, Digital Marketing, Digital Platforms, or Social Media

Nice To Haves

Experience in B2B or small business credit card marketing.
Proven success in leading omni-channel marketing campaigns, particularly in digital acquisition.
Demonstrated ability to develop enterprise-level strategic frameworks and translate them into actionable marketing roadmaps that drive measurable acquisition growth.
Proven experience advising and influencing senior executives, including shaping strategic decisions, presenting complex recommendations, and aligning stakeholders across product, marketing, risk, and technology.
Exceptional strategic thinking and structured problem‑solving skills, with the ability to simplify ambiguity and guide teams toward clear, data-driven decisions.
Strong executive presence with advanced presentation, storytelling, and visualization skills to communicate complex strategies in a concise, compelling manner.
Experience designing and facilitating strategic planning sessions, shaping long-term objectives, and driving alignment across cross-functional leadership teams.
Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
Demonstrated track record of effective influencing and collaboration at all levels
Exceptional problem solving abilities
Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
Excellent written and oral communication skills with ability to clearly communicate results
Candidate will be expected to work onsite at the location listed in the job posting on a hybrid schedule.
VISA sponsorship will not be supported by this role.

Responsibilities

Develop and implement data-driven marketing strategies to drive new customer acquisition and engagement.
Provide strategic vision and thought leadership to senior executives on large-scale, enterprise-wide marketing initiatives.
Advise experienced leadership to develop or influence business plans, business requirements, direct product design and implementation for complex business and technical needs
Lead cross-functional collaboration with business partners, vendors, and internal stakeholders to align marketing strategies with enterprise goals and policies.
Develop and implement data-driven marketing strategies to drive new customer acquisition and engagement.
Provide strategic vision and thought leadership to senior executives on large-scale, enterprise-wide marketing initiatives.
Define and execute the marketing roadmap, ensuring timely delivery of complex, high-impact programs.
Monitor performance metrics and continuously optimize campaigns based on insights and analytics
Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer