Senior Lead - Brand Experience, LATAM

On•Portland, OR

51d

About The Position

As the Senior Lead - Brand Experience, LATAM, you will be pivotal in translating On's global brand vision into locally compelling and high-impact physical experiences across the LATAM region. Your primary strategic contribution will be driving brand elevation and commercial outcomes by owning the end-to-end execution of retail, wholesale, and community experiences that ignite the human spirit through movement. Reporting to the Head of Marketing, LATAM, you will leverage a wide network of peers and leaders to manage complex projects and deliver strategic initiatives with significant impact across multiple teams and regions.

Requirements

You bring 7+ years of progressive experience in brand experience, experiential marketing, or multi-channel retail development within a premium or performance-oriented global brand, ideally in the footwear or apparel industries
You possess 1+ year of direct people leadership experience, having led teams or initiatives that delivered exceptional brand and commercial results within a matrixed regional environment
An in-depth understanding of the LATAM consumer, omnichannel retail dynamics, and how to translate global brand aesthetics into compelling local physical experiences
A keen eye for design, ensuring every touchpoint upholds On's premium visual language and quality standards, consistently delivering exceptional execution and high-quality outputs
Proven ability to thrive in a dynamic, rapidly growing environment, utilizing your knowledge of industry trends and emerging technologies to drive continuous innovation in regional activations
Exceptional communication and stakeholder management skills, capable of influencing senior leaders, fostering cross-functional alignment, and providing clear direction to external partners across the region

Responsibilities

Own the planning, execution, and review of all Brand Experience initiatives across LATAM, including omnichannel retail, community, and event activations
Partner with regional Marketing, Sales, Retail and Global Brand Experience teams to ensure brand strategies and visual merchandising standards are consistently and flawlessly executed across all physical touchpoints
Drive the scoping and execution of complex projects with a significant impact on local stakeholders, ensuring alignment between entrepreneurial, innovative approaches and necessary organizational structure
Act as the region's expert on consumer behavior, local culture, and emerging technologies, translating these insights into innovative, high-impact brand experiences
Proactively identify underlying issues and root causes in execution, providing clear direction and support to others to deliver effective solutions to new, complex problems
Oversee the allocation and tracking of regional Brand Experience budgets, ensuring efficient resource deployment and clear articulation of return on investment (ROI)
Foster a culture of continuous improvement, challenging the status quo, and taking unconventional ways to deliver results that elevate the On brand in the LATAM market
Identify and partner with agencies to enable experiences that can be scaled cross regionally, according to local needs.

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