Senior Lead - Brand Experience, LATAM

On • Portland, OR

56d

About The Position

As the Senior Lead - Brand Experience, LATAM, you will be pivotal in translating On's global brand vision into locally compelling and high-impact physical experiences across the LATAM region. Your primary strategic contribution will be driving brand elevation and commercial outcomes by owning the end-to-end execution of retail, wholesale, and community experiences that ignite the human spirit through movement. Reporting to the Head of Marketing, LATAM, you will leverage a wide network of peers and leaders to manage complex projects and deliver strategic initiatives with significant impact across multiple teams and regions.

Requirements

• You bring 7+ years of progressive experience in brand experience, experiential marketing, or multi-channel retail development within a premium or performance-oriented global brand, ideally in the footwear or apparel industries
• You possess 1+ year of direct people leadership experience, having led teams or initiatives that delivered exceptional brand and commercial results within a matrixed regional environment
• An in-depth understanding of the LATAM consumer, omnichannel retail dynamics, and how to translate global brand aesthetics into compelling local physical experiences
• A keen eye for design, ensuring every touchpoint upholds On's premium visual language and quality standards, consistently delivering exceptional execution and high-quality outputs
• Proven ability to thrive in a dynamic, rapidly growing environment, utilizing your knowledge of industry trends and emerging technologies to drive continuous innovation in regional activations
• Exceptional communication and stakeholder management skills, capable of influencing senior leaders, fostering cross-functional alignment, and providing clear direction to external partners across the region

Responsibilities

• Own the planning, execution, and review of all Brand Experience initiatives across LATAM, including omnichannel retail, community, and event activations
• Partner with regional Marketing, Sales, Retail and Global Brand Experience teams to ensure brand strategies and visual merchandising standards are consistently and flawlessly executed across all physical touchpoints
• Drive the scoping and execution of complex projects with a significant impact on local stakeholders, ensuring alignment between entrepreneurial, innovative approaches and necessary organizational structure
• Act as the region's expert on consumer behavior, local culture, and emerging technologies, translating these insights into innovative, high-impact brand experiences
• Proactively identify underlying issues and root causes in execution, providing clear direction and support to others to deliver effective solutions to new, complex problems
• Oversee the allocation and tracking of regional Brand Experience budgets, ensuring efficient resource deployment and clear articulation of return on investment (ROI)
• Foster a culture of continuous improvement, challenging the status quo, and taking unconventional ways to deliver results that elevate the On brand in the LATAM market
• Identify and partner with agencies to enable experiences that can be scaled cross regionally, according to local needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed