Senior Investor, Integrated Investment

Horizon Media•New York, NY

32d•Hybrid

About The Position

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Requirements

Interested in the video and digital landscape
Have a data powered mindset and be comfortable working within large sets of data and numbers
A problem solver with foresight and the ability to develop creative solutions
Results oriented; consistently motivated, proactive, and resourceful
A strong, effective communicator and team player
Detail oriented with commitment to follow through
An independent worker with effective time management and organizational skills
Flexible and able to succeed in a fast-paced environment
An individual who takes pride in ownership of work and demonstrates accountability
Ability to mentor and teach team members
An advocate for and supporter of diversity, equity and inclusion
Experience working in fast-paced advertising/marketing environment
3+ years of experience in active buying and planning
Understanding of national buying across the linear and digital landscape
Strong experience analyzing and managing buys towards campaign performance metrics
Proficient in Media Math
Experience using Prisma
Knowledge of various channels and buying methods (video, display, programmatic, social)
Familiarity with marketing principles, analytics and concepts
Confidence within Microsoft Office Suite especially Excel and PowerPoint
Experience in negotiating and constructing digital media plans
Competence within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)
Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)

Responsibilities

Collaborate with Supervisor on strategy, guiding Assistant(s) and Associate(s) in plan development
Employ Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
Ensure digital strategy fits into overall brand communication goals
Participate in team brainstorms to kick off plan and consideration set development
Monitor trends, tools, opportunities, and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals
Guide and participate in creation and presentation of media specific documents, such as media plans, objectives and strategy decks, and other related functions
Gather rates and develop planning costs
Effectively negotiate & steward buys across multiple accounts
Analyze daypart mixes and pricing within plans
Serve as a market expert, providing insight to the marketplace conditions, continuously exploring understanding of industry trends and landscape intel
Manage budgets and deliverables (GRPs, impressions, response data) across national buys
React quickly to campaign results, and implement required optimizations as directed
Oversee and assist in RFP creation and review of partners/site responses, compile proposal analysis and drive partner negotiations
Oversee trafficking, campaign set up, site tagging, and ensure sites are enabled and functioning properly
Ensure accuracy of insertion orders, plan details, spec documents, and confirmation that all necessary materials are received
Delegate and provide direction on campaign post launch information (i.e. screenshots, links and placement information) to demonstrate proof of placement for clients
Work alongside Assistant and Associate on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety
Manage market budgets and deliverables (GRPs, impressions, response data)
React quickly to campaign results, and implement required optimizations as directed
Assist account manager with budget maintenance and clearance spreadsheets and other campaign data
Ensure all deals are delivering throughout the flight
Participate in campaign results meetings/calls with client and strategy teams
Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client
Interpret partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
Effectively communicate optimization strategies, challenges, and opportunities across display, mobile, social, and video
Analyze MSAs and delivery reports from partners on a quarterly basis to deliver the post report to the Business Solutions team
Keep track of reconciliation progress
Responsible for checking monthly actual numbers are aligned to reported numbers
Help to train Assistants and Associates and contribute to their development
Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
Develop and maintain strong mutually beneficial relationships with Horizon Media departments (Business Solutions, Traffic, Ad Ops, Billing), as well as external partners
Effectively manage up and down, collaborate with your Supervisor on day-to-day account activities, status, and deliverables
Guide team in setting goals, project tasks and timelines
Oversee junior team members’ duties in negotiating and maintaining schedules/campaigns for several accounts
Schedule check ins with junior team members, identifying goals and opportunities for career development, contribute to performance management
Participate in interview process for Assistant/Associate roles

Benefits

We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

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