Director, Integrated Media Investment (Temporary)

Crossmedia IncNew York, NY
4d$100 - $145Hybrid

About The Position

We are hiring a Director, Integrated Investment in a full time temporary role from March through June (benefits eligible). As a champion of media investment, the Director is responsible for delivering a level of innovation and excellence in work. The Director's responsibility is in oversight of client media investment oversight: Video/CTV > Display > Local TV/Audio > OOH/Print > Ad Ops > Programmatic > Search > Social Engagement in Enterprise Partnership Program (EPP) Lead Agency Negotiator, Client voice & potential New Business Consummate communicator Client, Account team and Investment Leadership The focus is leading the One Marketplace team across direct buys, biddable, offline, procurement - ensuring you bring all channels into one cohesive team and optimal media investment approach. The Director is the steward of the investment product that is delivered to each client, providing strategic leadership based on an in-depth understanding of each clients’ business, their target consumer and unique category dynamics. This requires expertise in all aspects of media including comms strategy/planning, media planning, media activation/stewardship, media measurement, and performance analytics. While investment stewardship is the Director’s core responsibility, participation in other acvities is a must. Such as training teams, supporting rollout of new agency processes, supporting agency enterprise deals, rolling out integrated investment model across teams, and more. At Crossmedia it’s more than just doing the job; it’s about doing things the right way. Key responsibilities for a Director include: Reliable, ethical & operates in the best interest of Crossmedia & clients. Leads relationships with clients alongside account leadership, cross functional leadership, and with external partners Is fully committed to staff training of team members and serves as a mentor Find the best integrated media strategy and approach across buying, bidding, and procuring to get the best pricing and performance for clients Develop internal processes to ensure ability to meet cross channel investment needs on businesses Focuses on a quality product, adhering to Crossmedia's high standards. Has a strong foundation in media planning & buying principles Own the investment product with and maintain sound rationale in investment selection decision for each plan Fully understands the client’s business and challenges, and ensures media KPIs are built directly from these objectives Ensure teams across all channels adhere to processes and manage whos doing what by when Create overall strategic investment roadmap, media partnerships, learning agendas, innovation, and around-the-corner must-haves and watchouts. Negotiate and create effective deals and buying solutions and Joint Business Plans for the client Have familiarity across all media investment channels (ie privacy regulations, channel trend evolutions, new tech ) Stays up to date with marketplace offerings and new opportunities Maintain close partnership with Planning as well as other departments to put forward the best media plans and outputs for the client Maintain sound buys and ensure strong cross channel reporting and insights Personal efforts generate satisfaction – clients, team, company. Displays a high level of personal dedication and motivation. Contributes to Crossmedia culture. Participates in training to enhance their professional growth. Participates in the recruitment/retention of XM talent. Effectively troubleshoots team concerns. Builds esprit de corps through strong team

Requirements

  • 6 + years of experience in media investment and campaign management
  • A thorough understanding of the media landscape and how it’s evolving.
  • Experience with providing strategic leadership based on an in-depth knowledge of each clients’ business
  • Advance media product delivered to clients, fueled by a holistic understanding of advertising and media.
  • Liaison between partner agencies, vendors, in-house client strategy/creative teams
  • Leverages deep knowledge of media landscapes and market rates to negotiate cost-efficient, high-impact placements that drive client ROI.
  • Builds strong relationships with media partners, unlocking premium inventory, added value, and early access to innovative opportunities
  • Uses data-driven insights and strategic packaging to craft compelling negotiation points that align with campaign goals and maximize value.
  • Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations
  • Participation in new business
  • Strong listening skills believes good thinking can come from anyone and any place.
  • A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team

Responsibilities

  • Reliable, ethical & operates in the best interest of Crossmedia & clients.
  • Leads relationships with clients alongside account leadership, cross functional leadership, and with external partners
  • Is fully committed to staff training of team members and serves as a mentor
  • Find the best integrated media strategy and approach across buying, bidding, and procuring to get the best pricing and performance for clients
  • Develop internal processes to ensure ability to meet cross channel investment needs on businesses
  • Focuses on a quality product, adhering to Crossmedia's high standards.
  • Has a strong foundation in media planning & buying principles
  • Own the investment product with and maintain sound rationale in investment selection decision for each plan
  • Fully understands the client’s business and challenges, and ensures media KPIs are built directly from these objectives
  • Ensure teams across all channels adhere to processes and manage whos doing what by when
  • Create overall strategic investment roadmap, media partnerships, learning agendas, innovation, and around-the-corner must-haves and watchouts.
  • Negotiate and create effective deals and buying solutions and Joint Business Plans for the client
  • Have familiarity across all media investment channels (ie privacy regulations, channel trend evolutions, new tech )
  • Stays up to date with marketplace offerings and new opportunities
  • Maintain close partnership with Planning as well as other departments to put forward the best media plans and outputs for the client
  • Maintain sound buys and ensure strong cross channel reporting and insights
  • Personal efforts generate satisfaction – clients, team, company.
  • Displays a high level of personal dedication and motivation.
  • Contributes to Crossmedia culture.
  • Participates in training to enhance their professional growth.
  • Participates in the recruitment/retention of XM talent.
  • Effectively troubleshoots team concerns.
  • Builds esprit de corps through strong team

Benefits

  • Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
  • Open/Flexible PTO with US & UK specific policies
  • Sponsored healthcare options and agency-wide physical & mental health support
  • 401k with company match (USA), and generous Pension (UK)
  • Paid sabbatical at significant milestone anniversaries
  • Generous paid parental leave policy
  • Life milestone recognition & support
  • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
  • Cell phone/tech reimbursement
  • Student Loan payment plan (US)
  • Tuition reimbursement
  • Learning & Development and training programs
  • And burgers – lots and lots of burgers
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