Senior Internal Events Manager

Demandbase • San Francisco, CA

28d

About The Position

As the Senior Internal Events Manager at Demandbase, you will lead our internal events strategy and execution – delivering high-impact, high-quality in-person and hybrid experiences that bring our culture, values, and business priorities to life. Reporting to the Head of Communications & Employee Experience and partnering closely with key leaders and stakeholders, you will plan and execute some of our most visible and meaningful moments, including our annual Revenue Kickoff (RKO), leadership meetings, company All Hands, team offsites, holiday celebrations, and other events that engage, align, and inspire our teams.
You will establish a consistent framework and approach to internal event planning aligned with our company priorities, strategic messaging, and the employee experience we aim to create. You’ll act as a strategic partner to event owners and executive stakeholders, collaborating early to shape objectives, content direction, and outcomes.
While the primary focus of this role is internal events, you will naturally collaborate with our Workplace leader on experiences that take place within our offices, such as team onsites, leadership meetings, and company celebrations. At times, and as needed, you may also provide operational support to help ensure a smooth in-office experience during high-demand periods. You may also be called upon to collaborate with our external events team to support internal team enablement for teams participating in external or third-party events, ensuring consistency with internal standards and priorities.

Requirements

• 7+ years of experience leading internal event programs in fast-paced, growth-oriented organizations
• Proven track record managing strategic, high-visibility, companywide events with executive-level stakeholders
• Able to translate complex business objectives and stakeholder needs into memorable, well-executed experiences that achieve clear outcomes
• Comfortable operating at both the strategic and executional level – from shaping event strategy and content to hands-on, onsite execution
• Exceptional project management, organization, and communication skills, with the ability to manage multiple complex initiatives simultaneously
• Demonstrated ability to prioritize effectively, exercise sound judgment, and adapt in a dynamic, fast-changing environment
• Strong creative instincts paired with a highly detail-oriented mindset
• Experience owning and managing event budgets, vendor relationships, and contract negotiations
• Able to remain calm under pressure and lead complex programs with cross-functional inputs
• Familiarity with event, registration, and collaboration tools (e.g., CVENT, Splash, Zoom Events, Google Workspace)
• Able to leverage metrics and qualitative feedback to assess event effectiveness and drive continuous improvement
• Proven ability to influence senior leaders and cross-functional partners without direct authority
• Willingness to travel (~20%) for onsite execution and venue scouting

Nice To Haves

• CMP or CSEP certification a plus
• Prior experience in the technology industry a plus

Responsibilities

• Partner with key business stakeholders to lead the end-to-end strategy, planning, and execution of internal events, including: Significant companywide meetings (e.g., Revenue Kickoff (RKO), All Hands, President’s Club)
• Leadership meetings and team offsites
• Team-building and culture events (e.g., holiday celebrations)
• Build and maintain a scalable internal events framework that aligns with Demandbase’s business priorities, reinforces strategic messaging, and reflects our culture and values.
• Serve as a strategic partner to executive sponsors and program owners, leading structured alignment on event objectives, audience, content themes, messaging, and success criteria.
• Own comprehensive event planning and production, including development of detailed workback plans, timelines, and budgets (in partnership with Finance).
• Oversee all event logistics and production elements, including venue sourcing, travel and hotel blocks, catering, AV, staffing, entertainment, branded materials, and onsite production.
• Manage vendor sourcing and RFP processes, negotiating contracts and mitigating risk in partnership with Procurement and Legal.
• Own event registration and communication logistics, including management of the Splash platform for invitations, event websites, RSVPs, and attendance tracking.
• Oversee the production of printed and physical materials (e.g., signage, name badges, giveaways), ensuring brand consistency and attention to detail.
• Lead onsite execution to ensure a polished, seamless experience, serving as the primary point of coordination for vendors and internal stakeholders.
• Collaborate closely with leaders across Sales, Marketing, Product, Finance, People, and Communications to align on event goals, expectations, content direction, and budget.
• Partner with Marketing, Brand, and Communications teams to ensure alignment on messaging, narrative, and visual identity across internal events.
• Collaborate with Finance and Procurement on event-related tools, processes, and systems to drive operational efficiency and fiscal discipline.
• When needed, support enablement and alignment for teams participating in external or third-party events (e.g., speakers at conferences or user summits, sales teams attending trade shows), ensuring alignment with internal priorities and standards.
• In partnership with Finance and event owners, oversee internal event budgets from forecasting and vendor negotiations through reconciliation.
• Define success metrics for internal events, leveraging feedback, engagement data, and qualitative insights to continuously improve impact and effectiveness.
• Regularly report event outcomes to senior stakeholders, including recommendations for improvement and future planning.
• Design thoughtful, inclusive, and engaging experiences that achieve business goals while reinforcing Demandbase’s culture and employee experience.
• Stay current on event trends, formats, tools, and technologies to enhance in-person, hybrid, and virtual experiences.
• Elevate attendee experience through intentional design, seamless logistics, and well-executed moments that reflect care and expertise.
• Partner closely with the Workplace leader on in-office experiences related to internal events (e.g., team onsites, leadership meetings, holiday celebrations).
• As needed, provide operational support to ensure a smooth in-office experience during periods of high demand (e.g., hosting internal visitors, supporting onsite logistics), while maintaining primary focus on internal events.

Benefits

• Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources.
• We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed