Senior Integrated Marketing Specialist

Infobip ltd.•Chicago, IL

47d•$115,000 - $130,000

About The Position

Working at Infobip means being part of something truly global. With 75+ offices across six continents, we're not just building technology - we're shaping how more than 80% of the world connects and communicates. As employees, we take pride in contributing to the world's largest and only full-stack cloud communication platform. But it's not just what we do, it's how we do it: with curiosity, passion, and a whole lot of collaboration. If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity. Let's build what's next, together. Purpose Senior Integrated Marketing Specialist is a key role in Regional Marketing responsible for the development and execution of integrated marketing strategies within the assigned vertical, focusing on brand awareness, thought leadership campaigns, local activities and regional field support. The scope of work is focused on campaign leadership and event management to ensure effective localization, impactful content and marketing activities that align with the company's goals and enhance regional engagement. Job Description Integrated Marketing Strategy Development: Fully own the integrated marketing strategy for your assigned vertical. Collaborate with key stakeholders to identify and implement brand awareness and thought leadership campaigns. Local Brand Awareness Campaigns: Lead the partnership with PR, Social, and Content teams to create and execute local brand awareness and thought leadership campaigns tailored to your vertical. Marketing Plans: Take ownership of marketing plan development. Collaborate with regional marketing teams to provide consolidated inputs for annual and quarterly marketing plans and associated budgets. Regional Field Support: As an integral member of our global marketing team and the designated IMM for your region, you are responsible for local activities and regional field support. Localization of Corporate Campaigns: Fully oversee the localization of corporate brand awareness campaigns, product launches, content, and other marketing materials. Continuously improve based on campaign performance and feedback. Regional Content Localization: Lead the translation and localization of content for the regional website and other marketing materials. Thought Leadership Activities: Lead all thought leadership activities, coordinating both paid and earned activities in collaboration with your assigned verticals and the segment HQ team. Event Management: Take full responsibility for events management, working directly with regional events teams or HQ: budget management, synchronization with local customer facing teams & marketing teams and HQ marketing teams. Events & Tradeshows: Strategically use events, webinars, industry events, breakfast briefings, executive dinners, virtual events, and conferences/seminars, and customer events as a supporting tool for your assigned vertical.

Requirements

Proven 5+ years of experience creating and managing integrated marketing campaigns that deliver measurable results.
Strategic thinker with strong analytical skills to track performance, pipeline impact, and ROI.
Excellent communication, collaboration, and organizational skills.
Ability to manage multiple projects in a fast-paced, high-demand environment.
Event planning expertise (virtual & in-person), from logistics to post-event analysis.
Proficiency with tools like Jira, Asana, Monday.com, or Trello.
Knowledge with CRM tools, like SalesForce, Qlik Sense, others.
Self-motivated, results-driven, and adaptable to changing priorities.

Nice To Haves

experience in the technology or communications industry.

Responsibilities

Integrated Marketing Strategy Development: Fully own the integrated marketing strategy for your assigned vertical. Collaborate with key stakeholders to identify and implement brand awareness and thought leadership campaigns.
Local Brand Awareness Campaigns: Lead the partnership with PR, Social, and Content teams to create and execute local brand awareness and thought leadership campaigns tailored to your vertical.
Marketing Plans: Take ownership of marketing plan development. Collaborate with regional marketing teams to provide consolidated inputs for annual and quarterly marketing plans and associated budgets.
Regional Field Support: As an integral member of our global marketing team and the designated IMM for your region, you are responsible for local activities and regional field support.
Localization of Corporate Campaigns: Fully oversee the localization of corporate brand awareness campaigns, product launches, content, and other marketing materials. Continuously improve based on campaign performance and feedback.
Regional Content Localization: Lead the translation and localization of content for the regional website and other marketing materials.
Thought Leadership Activities: Lead all thought leadership activities, coordinating both paid and earned activities in collaboration with your assigned verticals and the segment HQ team.
Event Management: Take full responsibility for events management, working directly with regional events teams or HQ: budget management, synchronization with local customer facing teams & marketing teams and HQ marketing teams.
Events & Tradeshows: Strategically use events, webinars, industry events, breakfast briefings, executive dinners, virtual events, and conferences/seminars, and customer events as a supporting tool for your assigned vertical.

Benefits

Medical, Dental, and Vision insurance
Basic life insurance
401(k) plan participation with company match
Short-term and long-term disability insurance
Wellness plan of up to $500/year pro-rated based on hire date
PTO: Accrual of up to twenty-three (23) vacation days per year, accrual of up to nine (9) sick days per year, plus carryover of up to nine (9) sick days annually
Additional leave time for marriage, relocation, bereavement, and other major life events
Twelve (12) weeks of paid parental leave
Participation in employee share ownership plan (ESOP)
Fourteen (14) paid holidays annually.