Senior Integrated Marketing Manager

Expedia • West Hollywood, CA

16d • $155,000 - $217,000

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Senior Integrated Marketing Manager The Integrated Marketing team owns end-to-end brand strategy, planning, and execution of key initiatives for Expedia, Hotels.com, and Vrbo. In this role, you will focus on the Vrbo brand—developing and executing integrated strategies that bring Vrbo to life across the full customer journey. You’ll combine customer insights, creative leadership, and close partnership with cross-functional teams (Product, Product Marketing, Retail Merchandising, Customer Insights, and more) to deliver a seamless, differentiated experience. From breakthrough campaigns to retail activations to impactful product launches, you’ll ensure Vrbo’s promise of trusted quality is consistently delivered across every touchpoint. You will connect global strategy with local market insight to generate measurable business results, serving as a subject matter expert for the business or region you support.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Proven experience (9+ years) with a track record of delivering results in marketing (product launches & retail preferred), creative leadership and strategic planning
• History of data – driven brand strategies from vision to development across the full funnel of marketing channels
• Highly organized and able to juggle multiple projects, initiatives, and competing priorities
• Ability to interpret analytics and derive actionable insights
• Experience in understanding and delivering on KPIs
• Proven results in delivering business value through brand strategies
• Exceptional communication, presentation, and interpersonal abilities
• Passion for innovation, creativity, and staying ahead of industry and cultural trends to create breakthrough campaigns

Responsibilities

• Strategy & Planning Partner with your senior leadership team to help develop and contribute to the integrated marketing strategy for your assigned business area(s), informed by traveler insight, brand priorities, product roadmaps, marketable experiences and retail & commercial goals.
• Collaborate with partner teams, including your marketing marketplace lead counterparts, retail merchandising, product marketing, comms planning, media, our internal creative and design teams, or agencies to develop compelling campaign platforms and clear go-to-market plans
• Think globally and act locally – partnering with international marketplace leads, and market business teams to ensure global campaign strategy clearly connects back to local market insights, opportunities, and goals
• Campaign Development & Execution Support cross-functional execution of brand campaigns – from big moments like new product launches to always – on programs or local activations
• Lead the day – to – day management of creative and media assets in partnership with internal teams and external agencies
• Be a brand steward, ensuring creative work meets brand standards, reflects our tone of voice, and is adapted appropriately for channel and region
• Collaboration & Influence Build strong relationships with key partners across all key stakeholder groups: product, product marketing, retail teams, regional leaders, comms, creative, growth marketing, media and sponsorships, PR, influencer marketing and social media
• Maintain up-to-date statuses of your projects; contribute to reports shared with leadership and cross-functional partners
• Support Directors and Senior Directors by delivering all campaigns at a high bar
• Performance & Insights Ensure delivery on campaign and project goals and work with analytics and media teams to track performance
• Own the measurement plan in partnership with Analytics & Insights – defining campaign goals, objectives, and success metrics upfront
• Understand insights data and how to use it to optimize campaigns and inform future initiatives and continuous improvements

Benefits

• We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
• Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
• To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent ( IATAN ) membership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level