Senior Integrated Marketing Manager

Hitachi Solutions•Greenville, SC

17d•Remote

About The Position

We are seeking a high-performing B2B marketer to execute integrated campaign and marketing activities including campaign strategy, creative development, copywriting, and brand alignment. As an Integrated Marketing Manager, you will work closely with sales and marketing to develop and execute marketing campaigns that target key industries. This role requires a blend of creative content development, experience with digital marketing campaigns, and project management. Overview Industry-Specific Marketing Strategy: Work closely with industry executive stakeholders on developing and implementing a comprehensive marketing plan tailored to the needs of each vertical. Campaign Execution: Plan and execute multi-channel marketing campaigns across email, webinars, paid media, content syndication, events, and other channels. Cross-Functional Collaboration: Enable collaboration and integration with teammates and cross-company stakeholders. Content Creation: Write/edit compelling blogs, eBooks, infographics, case studies, and other marketing collateral to display our expertise. Develop and curate engaging content for our website, social media, and other online channels to captivate and inform our audience. Excellent written communication skills and proficiency in copywriting and editing. Design: Assist in the design and production of digital materials, including ads, presentation decks, webinars, and event collateral to support our marketing efforts. Event management: Help execute industry-specific events, from webinars, trade shows, membership opportunities, round table executive discussions, road shows and other industry specific engagements. Analytics & Reporting: Track and analyze campaign performance, identifying areas for improvement and optimization.

Requirements

Bachelor's degree in Marketing or related field required
5+ years’ experience in B2B marketing at SaaS/high tech company, experience with Microsoft is MANDATORY, understanding the Microsoft Channel is essential.
Excellent communication and project management skills, with the ability to clearly articulate marketing strategies and present data-driven insights.
Excellent written communication skills and proficiency in copywriting and editing.
Experience partnering with sales to execute marketing programs
Strong project management skills, attention to detail and the ability to manage a campaign end-to-end
Excellent communication skills, PowerPoint, and Excel skills
Excellent collaboration skills with ability to influence and build strong relationships with cross-functional or cross-geo teams in a high-growth company
Flexibility to work in a rapidly changing environment
Must be highly energetic, passionate, and have a positive "can do" attitude
Consulting experience, preferably in a Microsoft Partner is a must, this is a very fast paced and dynamic environment.

Responsibilities

Industry-Specific Marketing Strategy: Work closely with industry executive stakeholders on developing and implementing a comprehensive marketing plan tailored to the needs of each vertical.
Campaign Execution: Plan and execute multi-channel marketing campaigns across email, webinars, paid media, content syndication, events, and other channels.
Cross-Functional Collaboration: Enable collaboration and integration with teammates and cross-company stakeholders.
Content Creation: Write/edit compelling blogs, eBooks, infographics, case studies, and other marketing collateral to display our expertise. Develop and curate engaging content for our website, social media, and other online channels to captivate and inform our audience. Excellent written communication skills and proficiency in copywriting and editing.
Design: Assist in the design and production of digital materials, including ads, presentation decks, webinars, and event collateral to support our marketing efforts.
Event management: Help execute industry-specific events, from webinars, trade shows, membership opportunities, round table executive discussions, road shows and other industry specific engagements.
Analytics & Reporting: Track and analyze campaign performance, identifying areas for improvement and optimization.