Senior Integrated Marketing Manager - Enterprise

CoreWeave•Sunnyvale, CA

12d•Hybrid

About The Position

CoreWeave’s Marketing team shapes the narrative and growth engine behind one of the fastest-scaling companies in cloud infrastructure. We operate at the intersection of storytelling, data, and enterprise GTM execution — collaborating closely across Marketing, Sales, Product, and Operations to reach sophisticated technical and executive audiences. CoreWeave supports some of the most demanding workloads in the world, partnering with leading AI-driven and enterprise customers as we scale globally. CoreWeave is seeking a Senior Integrated Marketing Manager to architect our enterprise demand generation strategy as we expand deeper into complex, long-cycle customer segments. In this role, integrated marketing is the engine through which demand generation is designed and scaled. This is a senior individual contributor role for a strategic marketer who thrives on designing full-funnel, persona-driven campaigns that influence multi-stakeholder buying committees. You will define how enterprise buyers experience CoreWeave — from first touch through pipeline — by connecting personas, messaging, channels, and demand programs into cohesive, scalable journeys. You’ll operate as a strategic advisor and partner to Sales and GTM teams, with significant autonomy and influence over how enterprise demand is generated, measured, and optimized across segments and regions as CoreWeave continues to grow.

Requirements

7–10 years of experience in B2B integrated marketing, demand generation, or campaign strategy, with a strong enterprise focus
Proven expertise designing full-funnel, persona-driven campaigns for complex technologies
Deep understanding of enterprise buyer behavior, buying committees, and long-cycle sales processes
Strong cross-functional collaborator with experience partnering closely with Sales and GTM stakeholders
Comfortable translating complex insights into clear narratives and campaign strategy
Experience using journey mapping (Figma, Lucidchart, or similar) and collaboration tools (Monday, Asana, or similar)
Experience partnering with RevOps on full funnel attribution and pipeline measurement
Familiarity with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot)

Nice To Haves

Experience in cloud infrastructure, SaaS, IT, or developer-focused products or offerings
Exposure to ABM and intent-based marketing strategies, and familiarity with ABM platforms (e.g. 6Sense, Demandbase)
Experience supporting enterprise sales teams on long-cycle, high-value deals

Responsibilities

Own the strategy and architecture of enterprise integrated demand generation campaigns across the full funnel
Design persona-based buyer journeys that address long, non-linear, multi-stakeholder decision cycles
Translate enterprise buyer insights into clear, compelling narratives for both technical and executive audiences
Partner closely with Sales, Product Marketing, RevOps, and other GTM teams to align campaigns with enterprise sales motions
Establish scalable campaign frameworks that drive awareness, engagement, and pipeline growth across multiple segments
Evaluate and evolve campaign effectiveness using engagement, journey, and pipeline signals not just lead volume