Senior Influencer Manager, Diablo | Irvine, CA

Canteen Vending•Irvine, CA

50d•Hybrid

About The Position

As a Senior Influencer Manager supporting the Diablo team, you will embark on a journey into the deepest areas of Sanctuary. Blizzard Entertainment seeks an Senior influencer Relationships Manager to manage and coordinate Influencer programs for all Diablo titles. This position will be responsible for driving overall strategy behind influencer campaigns and programs while also leading any initiatives between influencers and marketing. As a key member of our Community team, they will provide a valuable point of contact at Blizzard for a wide variety of creators, including Content Creators, fansites, cosplayers, artists, podcasters, and more. The Senior Influencer Relationships manager should be knowledgeable, approachable, and able to speak with influencers on a level playing field, while remaining focused and driven toward finding and leading mutually-beneficial opportunities and programs for Blizzard and creators. This role is anticipated to be a hybrid work position, with some work on-site and some work from home. The home studio for this role is Irvine, California.

Requirements

13+ years of experience working professionally on relationships within the influencer/content creator space.
13+ years of experience working on strategies tied to marketing, social or influencer related programs.
Strong experience working closely with internal teams across PR, Community, Publishing, Digital Marketing and more to support effective global campaigns.
Experience working with agencies across various disciplines
Experience and ability to confidently communicate about Blizzard products with the public
Strong strategic ability to build out comprehensive plans related to influencer marketing and leading and driving results from campaigns.
Work with a team of community professionals that champion positive and healthy relationships with our players just as we do with our content creators.

Nice To Haves

Help build and grow a strong and diverse group of creators across numerous subject areas for the franchise
Maintain constant visibility and understanding of new and ongoing trends within the influencer and content creator environment
Understanding and being able to build out community programs in-tandem with influencer work to help benefit larger overall Go-to-Market campaigns.

Responsibilities

Responsible for developing, executing, and supporting influencer marketing strategies for all of our Diablo titles including mobile, working closely and collaboratively with global and regional communications, publishing, and public relations teams, as well as the game development teams.
Develop global content creator strategy for the Diablo franchise on PC, console and mobile while also serving as the primary point of contact for internal and external partners
Build, arrange, and manage Blizzard's participation in creator-focused events, both virtual and in-person
Compile detailed executive summaries on influencer coverage of all Diablo titles including upcoming releases
Participate in discussions about overall brand positioning, strategic planning, communications pillars, content strategy, and marketing opportunities

Benefits

Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
401(k) with Company match, tuition reimbursement, charitable donation matching
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume