Senior In House Marketing Manager

Wonderist Agency - Dental Marketing•San Diego, CA

77d

About The Position

Wonderist Agency is seeking a strategic and results-driven In-House Marketing Manager to lead our marketing strategy, fuel brand growth, and drive inbound leads through SEO, digital ads, social media, email/SMS campaigns, and cutting-edge automation. If you’re a data-driven marketer with sharp content skills, a creative eye, and a passion for leveraging AI and innovation to deliver measurable results, we’d love to connect!

Requirements

Strategic Thinking and Planning: Demonstrated ability to develop and execute comprehensive marketing strategies aligned with business objectives. This includes conducting market research, analyzing competitive landscapes, identifying opportunities for growth, and developing data-driven marketing plans. "Big Picture" thinking is crucial for this role.
Keen Analytical Skills: We measure everything we do by its ROI. You will need a deep understanding of marketing metrics and KPIs, along with the ability to dissect and solve problems through data. You will supervise campaign performance and determine when it’s time to pivot away from efforts that aren’t fruitful vs. when to double down on a campaign with killer ROI.
Digital Marketing Expertise: "Big Picture" Thinking and Knowledge of Digital Marketing are essential. You will be asked questions about digital marketing (particularly SEO, PPC, and social media) and website content, as every service we offer ties into the next. You need to see the connections and make good choices for the agency as a whole. Presenting marketing strategy decks, you’ll need to tell a story that describes how our team will help achieve goals.
Content Creation & Storytelling: Exceptional writing, editing, and storytelling skills with a portfolio showcasing the ability to create compelling and engaging content.
Visual Design & Aesthetics: A strong eye for visual design and the ability to create visually appealing marketing materials that align with brand guidelines.
Expert Organization: If someone asks you to describe yourself and you wouldn't say "organized," you need not apply. You must be organized and on top of all marketing initiatives, acting as a project manager to oversee deadlines and facilitate campaign updates. You need an exceptionally strong ability to multitask.
Resourceful & Confident Self-Starter: Once you learn the ropes, we’ll expect you to own your area of responsibility. You will need to take the initiative to make decisions and recommendations, and follow up with stakeholders to progress projects. You will solve problems every single day, so we need someone with a solutions-oriented mind.
Intuitive Communication: You must be personable, professional, and responsive. You’ll need to discern when an email will suffice and when a phone call is necessary. You’ll also be responsible for coordinating with other team members to ensure a seamless workflow.
Knack for Relationship Building (Internal): Building trust with your colleagues is the foundation for a successful team. You must connect with colleagues, nurture relationships, and establish yourself as a collaborative partner. Through consistent communication, you’ll build rapport that fuels team success.
Ability to Uphold Wonderist Agency's Commitments / Core Values: Take pride in your work and commit to being an agent of positive change. We need someone who takes any project, big or small, and puts everything they have into it. Mistakes are okay. Sloppiness is not.
3+ years of experience in digital marketing with proven results in SEO, paid advertising, and content strategy
Advanced proficiency with Google Ads, Google Analytics, SEO tools (SEMrush, Ahrefs, etc.), and marketing automation platforms
Strong technical knowledge of SEO best practices, PPC campaign management, and conversion optimization
Expertise in multi-channel marketing including social media management, email/SMS campaigns, and content creation
Experience managing marketing initiatives and collaborating cross-functionally in a fast-paced environment
Proficiency with CMS platforms (WordPress), design tools (Canva/Adobe Suite), and social media management tools
Excellent written and verbal communication skills with ability to craft compelling copy and present strategies
Familiarity with project management tools such as Monday.com for tracking workflows and team priorities

Nice To Haves

Knowledge of dental industry or healthcare marketing
Bachelor's or Master's degree in Marketing, Communications, or related field
Experience with AI tools for content creation and marketing automation
Video content creation and editing skills
Portfolio showcasing successful marketing campaigns with measurable ROI

Responsibilities

Marketing Strategy & Brand Management: Develop and execute Wonderist’s marketing strategy (excluding partnerships) to drive growth and hit Wonderist growth objectives. Define target audiences, set KPIs, oversee digital marketing, and ensure consistent brand messaging across all channels.
Website Optimization (SEO, Content, Blog): Drive organic growth by developing and implementing SEO best practices, creating engaging and informative website content, and managing the Wonderist blog. This includes keyword research, on-page optimization, content strategy development, blog post creation, and promotion.
Social Media Management & Advertising: Develop and execute social media strategies to build brand awareness, engage target audiences, and drive traffic to the website. This includes content planning and creation, community management, and managing paid social media advertising campaigns.
Digital Advertising (Google Ads & Social): Run and optimize paid campaigns (Google Ads & social media) for lead generation, including A/B testing, ad copywriting, and performance tracking.
Email Marketing & Newsletter Management: Own email marketing, including list management, engaging newsletter creation, drip campaigns, automation workflows, and lead capture optimization.
Outbound Lead Activation (SMS & Email): Develop and execute outbound lead activation strategies using SMS and email to target and nurture leads and drive conversions. Craft compelling messaging, segment audiences, and use automation tools to personalize outreach.
Content Creation & Distribution: Produce high-quality content (blogs, videos, infographics, social posts) and leverage AI/repurposing for multi-channel distribution.
Performance Analysis & Reporting: Regularly monitor, analyze, and report on key marketing metrics to track progress towards goals, identify areas for improvement, and demonstrate the return on investment (ROI) of marketing activities.
Collaborative Problem-Solving: Work effectively with internal teams to resolve challenges and improve processes. Share knowledge and support colleagues to achieve company-wide objectives.
Professional Development: Continuously improve skills and knowledge in relevant marketing disciplines. Stay current with industry changes and bring new insights to the team.