Senior GTM Program Manager

AuditBoard

1d•Remote

About The Position

As the Senior Go-To-Market (GTM) Program Manager, you will serve as the operational backbone of AuditBoard’s entire GTM motion. This role is responsible for helping us define our strategy, translating strategy into execution, and ensuring tight alignment across Product, Marketing, Sales, and CAS. You will play a highly visible role partnering with senior leaders to shape how we bring products to market, create meaningful launch moments, and continuously refine our GTM strategy based on real market feedback. You’ll operate with a high degree of autonomy, run key GTM forums, and provide leadership with clarity into what’s launching, what’s working, and where the biggest opportunities are. This is a unique opportunity to make a significant impact on how AuditBoard shows up in the market, influence product and GTM decisions, and help scale a repeatable, world-class GTM operating rhythm.

Requirements

4–8 years of experience in Product Marketing within a rapidly scaling B2B SaaS company
Hands-on exposure to end-to-end product marketing responsibilities, including positioning, messaging, launches, enablement, and GTM planning
Experience participating in and supporting a structured product launch cadence and broader GTM planning process
Strong cross-functional communication skills with the ability to partner effectively across Product, Marketing, Sales, and Customer-facing teams
Demonstrated strength in strategic thinking and process management, with the ability to bring structure and clarity to complex, cross-functional initiatives
Experience influencing outcomes without direct authority and working closely with senior stakeholders
Strong executive presence with the ability to synthesize complex information and communicate clear recommendations to senior leadership
Proven ability to balance strategic thinking with hands-on execution in a fast-moving, evolving environment

Responsibilities

Own and operate AuditBoard’s end-to-end GTM process and cadence, serving as the central cross-functional partner across Product, Product Operations, Marketing, Sales, and CAS
Act as the operational lead for GTM execution — planning, socializing, launching, and learning from each initiative
Partner closely with the VP of Product Marketing to define quarterly GTM themes, priorities, and success metrics, and drive execution against those plans
Translate product vision and roadmap into cohesive GTM plans that create major moments in the market
Serve as the primary liaison with Product and Product Operations to manage the product roadmap, launch stages, and launch-readiness reporting
Own and manage the customer-facing product roadmap, ensuring clear and compelling communication of what’s coming and why it matters
Lead and coordinate product launches across the company, ensuring timelines are met and senior leadership has visibility into progress and outcomes
Align major marketing initiatives and campaigns with product launches and GTM priorities
Orchestrate cross-functional planning, retrospectives, and offsites by setting agendas, driving discussion, and ensuring clear outcomes
Bring GTM plans to Sales and other stakeholders, capture feedback, and adjust execution based on market and field input
Track GTM performance through dashboards and reporting, sharing insights on what’s working, what’s not, and where to iterate
Represent GTM execution and insights in leadership forums, helping shape how AuditBoard presents its product vision and market opportunities