Senior GTM Finance Analyst, Self-Serve

Webflow

1d • Remote

About The Position

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together. We’re looking for a Senior GTM Finance Analyst, Self Serve to support topline forecasting, reporting, and GTM strategy for Webflow’s Self-Serve motion. You’ll work closely with leadership and cross-functional teams to analyze the Self-Serve business and own the forecast.

Requirements

• BA/BS degree or equivalent experience
• 4+ years of experience in investment banking, consulting, strategic finance, or a related field, ideally with high-growth B2B or B2C SaaS businesses with a product-led growth (PLG) / self serve motion
• Strong financial modeling skills, with the ability to build, scale, and interpret models that drive decision-making
• Solid understanding of self-serve and PLG business models, including customer acquisition funnels, expansion levers, retention, and customer cohorts
• Have excellent communication skills, with the ability to distill complex analyses into clear, concise insights
• Are curious to dig into conversion funnel dynamics, product metrics, pricing & packaging changes, and customer behavior to uncover growth opportunities and strategic insights
• Are familiar with key SaaS metrics such as ARR, retention, CAC/LTV, and unit economics
• Effectively prioritize and deliver high-quality outputs, and proactively improve processes
• Enjoy learning new technical skillsets
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Nice To Haves

• SQL, Python, time series modelling, or data analytics experience

Responsibilities

• Build, maintain, and improve financial models to forecast self serve ARR
• Partner with Marketing, Product, and Data to assess the impact of marketing campaigns, pricing & packaging changes, product launches, and macro trends
• Perform ad-hoc strategic analyses to uncover opportunities to drive acquisition, expansion, retention, and monetization
• Set targets, track, and report on key self-serve KPIs, driving accountability and aligning initiatives with company financial and strategic goals
• Take part in our annual planning process through topline target setting
• In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior