Senior Growth Marketing Manager

TRM Labs

153d

About The Position

TRM Labs is a blockchain intelligence company committed to fighting crime and creating a safer world. By leveraging blockchain data, threat intelligence, and advanced analytics, our products empower governments, financial institutions, and crypto businesses to combat illicit activity and global security threats. At TRM, you'll join a mission-driven, fast-paced team made up of experts in law enforcement, data science, engineering, and financial intelligence, tackling complex global challenges daily. Whether analyzing blockchain data, developing cutting-edge tools, or collaborating with global organizations, you'll have the opportunity to make a meaningful and lasting impact. The Marketing team at TRM Labs is looking for a Senior Growth Marketing Manager to scale pipeline impact through full-funnel demand campaigns that drive measurable revenue outcomes. You’ll lead campaign strategy and execution across key customer segments and geographies, directly partnering with Sales and cross-functional stakeholders to convert market interest into pipeline and bookings.

Requirements

• 6–10 years of experience in B2B SaaS marketing, with a focus on demand generation and pipeline growth.
• Proven ability to drive revenue-impacting campaigns in partnership with Sales, Product Marketing, and RevOps.
• Experience marketing to technical or compliance-oriented buyers, ideally in highly regulated industries.
• Familiarity with global campaign execution and pipeline development across diverse customer segments and regions.
• Hands-on experience with pipeline attribution tools, campaign performance metrics, and MarTech infrastructure.
• Strong project management and executional rigor, with a bias for impact, iteration, and scale.
• Ability to build influence across GTM teams through data-backed storytelling and visible campaign success.
• Comfortable working in fast-paced, high-growth environments with evolving goals and priorities.

Responsibilities

• Lead the end-to-end strategy, execution, and optimization of global demand generation campaigns.
• Develop compelling programs that convert across multiple funnel stages — from engagement to closed-won.
• Drive $10M+ in qualified pipeline sourced through campaign activities, focusing on high-intent conversion and accelerated deal velocity.
• Build tight collaboration with Sales, especially in key segments like expansion accounts and strategic industries.
• Co-design plays that fuel pipeline growth and improve win rates.
• Build repeatable and scalable campaign motions tailored to enterprise, mid-market, and regional needs.
• Own campaign success across multiple personas and compliance-focused buyer journeys.
• Execute integrated campaigns across regions with attention to localized strategy, channel mix, and cultural nuance.
• Partner with Marketing Ops and RevOps to track, attribute, and optimize campaign performance.
• Continuously iterate on programs based on pipeline velocity, ROI, and performance benchmarks.

Benefits

• Generous benefits, including PTO, Holidays, and Parental Leave for full time employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 101-250 employees