Senior Growth Marketing Manager Food Tech
About The Position
FELFEL is New York’s newest food-tech scale-up, reinventing how people eat at work. Our chef-created smart fridges and barista-quality coffee bring NYC’s best culinary offering directly into offices — fresh, curated, and refilled daily. We’re looking for a hands-on, data-obsessed, and empathic growth leader to help us scale FELFEL in the U.S. You’ll own and operate our entire digital acquisition funnel — from execution to analytics to optimization — with the goal of driving tastings, pipeline, and new customer growth. This is not a people-management role. You’ll work hands-on in a small, senior team together with a content creator, a team lead, and a brand advisor. You will personally design, launch, and optimize campaigns end-to-end and report directly to the VP Growth (US). Ultimately, you are responsible for delivering the quality lead generation goals that you define together with your team lead — month after month.
Requirements
- 3–6 years of experience in growth, performance, or demand generation (ideally B2B, SaaS, food-tech, or startup)
- A true full-stack marketer — comfortable defining strategy and building campaigns yourself
- Hands-on experience with HubSpot, GA4, GTM, Google Ads, LinkedIn Ads, and SEO tools
- Obsessed with experimentation and optimization — every click, form, and ad is a learning opportunity
- Analytical, curious, and biased toward action
- Energized by ownership — you like building the machine, not just running it
- Excited by FELFEL’s mission to bring hospitality and craftsmanship to modern workplaces
Responsibilities
- Design and execute FELFEL’s digital growth roadmap across paid, organic, and lifecycle channels
- Own and optimize our annual digital marketing budget across LinkedIn, Google, and Meta
- Build and run a strong experimentation framework: messaging, creative, landing pages, and audience tests
- Work closely with our content creator to develop high-performing, on-brand messaging
- Architect and continuously improve conversion flows from awareness → tasting → partnership
- Run A/B tests across website, email, and ads to improve MQL and SQL conversion rates
- Partner closely with Sales to refine qualification logic and ensure clean, reliable data in HubSpot
- Build and maintain dashboards and attribution models using GA4 and HubSpot
- Turn insights into action — adjust spend, creative, and targeting based on performance
- Own key funnel metrics: CPL, MQL → SQL, ROI
- Own FELFEL’s Squarespace website: performance, UX, SEO, and conversion optimization
- Collaborate with design and content to maintain a premium yet high-converting brand experience
- Make sure FELFEL is on top on Chat Gtp and similar tools
- Create and optimize HubSpot workflows for lead nurture, retention, and reactivation
- Build segmentation, lead scoring, and automation systems that drive qualified pipeline
Benefits
- Lots of delicious food from our own FELFEL fridge
- Exceptional Italian coffee and tea, powered by Gavetti — our soon-to-launch office coffee solution in NYC
- Central Flatiron office and Brooklyn location, surrounded by NYC’s best culinary inspiration
- 20 days of PTO + 10 holidays (some flexible)
- Comprehensive and affordable healthcare options
- Benefits may evolve over time — this reflects what we currently offer.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
