Senior Growth Marketing Manager

Snapdocs

3h•$126,000 - $185,000

About The Position

The U.S. mortgage market is a $14 trillion pillar of the economy — and much of it still runs on fax machines, overnight shipping, and manual workflows. Snapdocs is changing that. Our platform currently powers 20% of all real estate closings in the country, and we’re just getting started. We design workflow software and AI-driven automation that connects lenders, settlement teams, notaries, and investors — eliminating friction, reducing risk, and delivering a faster, simpler closing for every borrower. Our customers range from the largest mortgage lenders to independent title companies. They trust us because we solve real operational pain with empathy, rigor, and reliability. We’re backed by Sequoia, Y Combinator, and F-Prime, and we’re building for the long term. Snapdocs is seeking a strategic, hands-on Senior Growth Marketing Manager to own and drive revenue and bookings outcomes across existing and new verticals through our core digital growth engine. This role owns Snapdocs website, leads a major website evolution, and brings deep expertise in SEO-driven growth. This is a high-ownership role for a results-oriented growth leader who identifies opportunities, builds strategy, sets targets, and tests and iterates relentlessly to achieve outcomes. You’ll be a strong cross-functional partner to Sales and Customer Success, with clear accountability for pipeline, bookings, and revenue impact, and will play a critical role in expanding Snapdocs into new verticals, audiences, and revenue streams.

Requirements

10+ years of experience in growth marketing, demand generation, or digital marketing
Proven ownership of a B2B website as a primary growth channel, including SEO, CRO, analytics, and CMS management
Expert-level SEO experience, including technical SEO, content strategy, site migrations, and performance measurement
Experience leading or playing a major role in a new website build or large-scale redesign
Demonstrated ownership of pipeline, bookings, or revenue outcomes tied to inbound and digital growth programs
Experience marketing and selling to broad target audiences across multiple verticals, including driving and converting inbound demand for SMB and commercial accounts
Demonstrated success helping teams expand into new verticals, audiences, or revenue streams
Deep expertise with HubSpot (Marketing Hub required; familiarity with Sales, Service, and Commerce Hubs strongly preferred)
Strong understanding of marketing automation, CRM systems, and lead lifecycle management
Proven ability to use data, experimentation, and automation to drive measurable business impact
Hands-on experience managing and optimizing paid media (Google, LinkedIn, Microsoft; certifications a plus)
Strong analytical skills and comfort working with BI tools (e.g., Tableau, Power BI, Sisense)
Familiarity with Salesforce (SFDC), database management, and campaign attribution
Excellent written and verbal communication skills, with the ability to influence cross-functional partners
Ability to manage complex, multi-workstream projects in a fast-paced environment
Vendor management and contract negotiation experience
Bachelor’s degree in Marketing, Business, or a related field

Responsibilities

Website Ownership & New Website Project
Own Snapdocs.com end-to-end, including strategy, performance, UX, CRO, SEO, and ongoing optimization
Lead the planning and execution of a new website initiative (architecture, messaging, SEO migration, CMS, analytics, and post-launch optimization)
Partner closely with Product Marketing, Brand, Design, Engineering, and external agencies to ensure the website supports multiple personas, verticals, and revenue motions
Establish a scalable website roadmap that supports expansion into new markets, use cases, and product lines
SEO Leadership & Organic Growth
Serve as the SEO subject-matter expert, owning technical SEO, on-page optimization, content strategy, internal linking, and site health
Build and execute a long-term organic growth strategy explicitly tied to pipeline, bookings, and revenue goals
Partner with content and product marketing to develop SEO-driven narratives for new verticals and buyer segments
Monitor algorithm changes, conduct audits, and continuously optimize to grow high-intent organic traffic
Drive inbound demand from a broad set of verticals and buyer types, with a focus on conversion and revenue quality
Growth Strategy & New Revenue Streams
Design and execute growth strategies that help Snapdocs enter and scale new verticals and revenue streams
Identify opportunities across personas, industries, and products — and translate them into demand programs, website experiences, and campaigns
Support go-to-market efforts for new offerings with targeted acquisition, positioning, and experimentation
Own experimentation frameworks to validate new verticals, audiences, and motions quickly and efficiently
Marketing Automation & AI
Own lead lifecycle strategy including lead nurturing, scoring, routing, and lifecycle automation in HubSpot
Ensure inbound demand is effectively qualified, routed, and converted in partnership with Sales and CS
Leverage AI-powered tools to improve efficiency, personalization, and conversion across growth programs
Campaign Strategy & Management
Build and scale integrated campaigns aligned to business goals and pipeline growth.
Define campaign objectives, KPIs, and success metrics, and execute the right mix of tactics across audiences and lifecycle stages.
Own the content calendar and create high-impact messaging, leveraging AI to increase speed and scale while maintaining Snapdocs’ brand voice.
Ensure campaigns are integrated with website experiences and conversion paths to drive measurable performance.
Performance Analytics & Optimization
Build automated dashboards and reporting to track website performance, SEO impact, funnel conversion, pipeline, and ROI
Use insights to inform prioritization, experimentation, and continuous improvement
Regularly communicate results, learnings, and recommendations to cross-functional stakeholders