Senior Growth Marketing Manager - Global Lifecycle

Moveworks-posted 4 months ago
Full-time • Mid Level
Mountain View, CA
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We are seeking a dynamic and strategic Global Lifecycle Marketing Manager to own and drive the comprehensive customer journey at Moveworks. This is a critical role that will shape how we engage with our customers from their very first interaction through their entire lifecycle, ensuring they achieve maximum value from our AI platform. You will be instrumental in building a cross-channel strategy that goes beyond single-channel execution, making a profound impact on customer awareness, adoption, retention, and expansion.

  • Develop, implement, and optimize a robust global customer lifecycle marketing and distribution strategy spanning the entire customer journey—from discovery and onboarding to ongoing engagement, retention, and upsell opportunities.
  • Drive and execute integrated, multi-channel campaigns across various touchpoints including email, in-product messaging, community, web, etc.
  • Develop sophisticated customer segmentation strategies and deliver highly personalized, data-driven communications and experiences that resonate with diverse global audiences and drive measurable outcomes.
  • Establish key performance indicators (KPIs), rigorously monitor, analyze, and report on campaign performance, and leverage insights to continuously test, iterate, and optimize lifecycle programs that deliver direct business impact.
  • Partner closely with Product, Sales, Marketing, Customer Success, Analytics, Operations, and Creative teams to ensure consistent messaging, aligned goals, and integrated campaigns that deliver a cohesive customer experience.
  • Leverage innovative marketing technologies like AI and behavioral data, to supercharge program optimization and personalization that impact customer engagement and revenue.
  • 8+ years of experience in lifecycle marketing, growth marketing, or a related field, with a proven track record of success in a SaaS environment.
  • Demonstrated success in developing and executing end-to-end customer journey strategies that drive significant business impact (e.g., acquisition, activation, retention, upsell).
  • Excellent storytelling and written communication skills - you will be drafting email series and newsletters to prospects and customers.
  • Strong analytical skills with the ability to interpret complex data, derive actionable insights, and make data-driven decisions.
  • Experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce).
  • Excellent communication and leadership skills, with the ability to influence stakeholders at all levels within a global organization.
  • Customer-Centric Mindset: A passion for understanding customer behavior and a commitment to delivering exceptional customer experiences.
  • Experience working in a fast-paced, high-growth environment.
  • Market competitive salary
  • Equity for all full-time roles
  • Exceptional benefits
  • Commissions or bonus plans for applicable roles
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