Senior Growth Marketing Manager - Campaign Analytics

Lumen

31d • Remote

About The Position

Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress. We’re invested in providing the flexibility you need to thrive and deliver lasting impact. Apply now to continue digitally connecting the world and shaping the future. The Role The Senior Growth Marketing Manager – Campaign Analytics is a strategic leader within the Campaigns & Analytics organization, responsible for driving data-informed marketing strategies that accelerate growth and optimize performance. This role goes beyond reporting—it shapes the future of marketing effectiveness by delivering actionable insights, influencing decision-making, and championing a culture of data-driven excellence. The ideal candidate combines deep analytical expertise with strategic vision, stakeholder leadership, and the ability to operationalize insights at scale. This is a high-impact role requiring advanced analytical acumen, thought leadership, and cross-functional collaboration to deliver measurable business outcomes and influence executive-level decisions.

Requirements

• 10+ years of experience in marketing analytics, growth marketing, or sales operations, with a proven track record of influencing strategic decisions.
• Bachelor’s degree in Marketing, Business, Analytics, or related field (Master’s preferred).
• Deep expertise in digital analytics platforms (Adobe Analytics) and tag management systems; experience with multi-touch attribution and web optimization tools is highly desirable.
• Proficiency in Salesforce, Marketo, Power BI, and advanced Excel.
• Expertise in advanced statistical methods, predictive modeling, and marketing attribution.
• Strong business acumen with the ability to connect analytics to revenue impact and growth strategies.
• Exceptional communication and executive presentation skills; able to simplify complex data for senior stakeholders.
• Demonstrated leadership in cross-functional environments and ability to drive change through influence.
• Highly organized, detail-oriented, and adept at managing multiple priorities in a fast-paced environment.

Responsibilities

• Strategic Insight Leadership: Translate complex data into strategic recommendations that inform marketing investment decisions, campaign design, and go-to-market strategies.
• Performance Optimization: Develop and implement frameworks for continuous campaign improvement, leveraging predictive modeling and advanced analytics to maximize ROI and pipeline contribution.
• Executive Reporting & Storytelling: Create compelling narratives for senior leadership, synthesizing data into clear, actionable insights that influence strategic priorities.
• Analytics Innovation: Identify and deploy advanced analytical techniques (e.g., attribution modeling, propensity scoring, segmentation) to uncover growth opportunities.
• Lead the measurement and analysis of digital channels (web, email, paid media, social) to understand user behavior, engagement, and conversion paths.
• Implement and optimize digital analytics frameworks (e.g., Adobe Analytics) to track KPIs across the full funnel.
• Partner with Marketing Operations and web teams to leverage behavioral data for site optimization and personalization strategies.
• Cross-Functional Influence: Partner with Marketing, Sales, Finance, and Product teams to align analytics with business objectives and ensure insights drive integrated planning.
• Technology Enablement: Evaluate and optimize the use of analytics tools (Salesforce, Power BI, Adobe Analytics, Marketo) to enhance reporting automation and scalability.
• Market & Competitive Intelligence: Incorporate external benchmarks and competitive insights into performance analysis to contextualize results and identify whitespace opportunities.
• Innovation & Experimentation: Lead A/B testing and experimental design initiatives to validate hypotheses and inform future campaign strategies.

Benefits

• Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.
• Learn more about Lumen's: Benefits Bonus Structure

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees